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Business Development Manager
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Business Development Manager – Equipment Hire
£45,000–£55,000 basic salary plus uncapped commission and company car
North West – field-based with national travel
An established equipment rental business is expanding its specialist hire division and is looking for a Business Development Manager to support its continued growth.
The company provides technical equipment and rental solutions to customers across construction, utilities, manufacturing, and wider industrial markets. This position offers considerable autonomy, strong internal support, and the opportunity to develop a growing national customer base.
The Role
The Business Development Manager will win new business, develop existing accounts, and identify opportunities across a national sales territory. Working alongside sales, operations, and technical colleagues, the successful candidate will provide commercially appropriate equipment-hire solutions while building a sustainable pipeline of profitable business.
Key Responsibilities
- Develop and manage a territory sales plan to achieve revenue and new-business targets.
- Identify, approach, and secure new customers across relevant industrial and construction markets.
- Grow existing accounts through effective relationship management, cross-selling, and upselling.
- Manage the sales process from initial enquiry through to quotation and operational handover.
- Conduct customer meetings and site visits to understand technical and commercial requirements.
- Promote a broad range of equipment rental, temporary-power, and associated hire solutions.
- Maintain an accurate pipeline of qualified sales opportunities.
- Work closely with internal sales, technical, and operational teams on customer requirements.
- Provide ongoing account management to encourage customer retention and repeat revenue.
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Person Specification
- Experience in field sales, business development, account management, or technical sales.
- A record of generating new business and developing existing customer accounts.
- Experience selling into construction, utilities, manufacturing, engineering, industrial, or related markets.
- Candidates from equipment rental, plant hire, tool hire, powered access, generator hire, temporary power, or similar sectors would be particularly relevant.
- Commercially focused, self-motivated, and comfortable managing a territory independently.
- Strong communication, relationship-building, and negotiation skills.
- Able to understand customers’ operational requirements and coordinate suitable solutions.
- Based in the North West and willing to travel nationally.
- Full UK driving licence.
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Direct experience in temporary power or specialist equipment rental would be advantageous but is not essential. Applications are welcomed from commercially successful field sales professionals working in related technical or industrial markets.
Benefits
- £45,000–£55,000 basic salary.
- Uncapped commission scheme.
- Company car.
- Pension and private healthcare.
- 25 days’ annual leave.
- Enhanced family-friendly benefits.
- Flexible field-based working.
- Comprehensive training and ongoing development.
- Career progression within a growing international organisation.
Apply
Applications are welcomed from Business Development Managers, Technical Sales Managers, Area Sales Managers, Field Sales Executives, and Account Managers with experience in equipment hire or related industrial markets.
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