Cranmore Executive Search | Cranmore Life Science
Business Development Manager
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Senior Business Development Manager – HCP Engagement & Marketing Platform
Our client is scaling a new HCP engagement and marketing platform as a major revenue pillar within an established healthcare business. If you've built a book of business selling media, marketing, or engagement solutions into pharmaceutical brand teams - whether through a platform, agency, or media owner - and you know how those budgets are held, released, and fought for, this is your next move. The platform is live, has closed its first deal, and is already building a strong pipeline with pharma and healthcare brands.
The platform gives pharmaceutical and healthcare brands precision access to a highly engaged, verified audience of UK healthcare professionals. Campaigns are hyper-targeted using extensive filtering criteria and delivered through a tiered subscription model.
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The Opportunity
This is a genuine zero-to-one, high-performing individual contributor role at the centre of a new venture with real momentum. The ambition: build the business into a business generating £1m+ in recurring revenue within 24–36 months. You won't just execute a playbook — you'll help shape messaging, pricing, and ideal customer profile as the business scales.
What you'll do
- Own new business across two channels: Direct Sales to pharma brand/marketing decision-makers, and Channel Sales through HCP media agencies
- Convert pilot engagements into annual licence partnerships worth £30k–£250k
- Build and manage a quarterly pipeline across strategic pharma, growth, and transactional advertising deals
- Hunt new logos across new product launches, established brands running pharmacy-reliant programmes
- Navigate pharma budget cycles to time proposals for maximum impact
- Land founding-partner-style pilot wins in the first six months to build case studies for the scaling phase
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What you'll need
- Proven experience selling relevant solutions into pharma — strong understanding of the pharma/MedComms or advertising sector, and how brand and marketing budgets are held and released
- Comfortable selling to Brand Managers and HCP media agencies
- Track record in productised B2B media or SaaS sales
- 4–8+ years' relevant sales experience at senior individual-contributor level
- An active, established network within pharma/HCP marketing you can activate from day one
- Entrepreneurial mindset, with the ambition to help lead a dedicated venture as it scales
Compensation
- Base £50k–£60k
- OTE £100k–£110k+
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