Creed Foodservice Ltd
Business Development Manager
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Company Description
Creed Foodservice Ltd is one of the UK’s leading foodservice wholesalers, supplying high-quality, multi-temperature products and tailored solutions to a wide range of customers, from independents to national groups. The business is built on strong family values, prioritising exceptional customer care, long-term partnerships, and a reliable, sustainable service. Creed’s commitment to its people and customers is reflected in multiple industry awards, including Best Companies Two-Star Status, FWD Foodservice Wholesaler of the Year, and the Diversity in Wholesale Award. With depots strategically located across the UK, Creed offers a comprehensive range of frozen, chilled, and ambient products, supported by expert teams who work closely with customers to meet evolving sector needs. At Creed Foodservice, the focus goes beyond supply, with an emphasis on partnership and helping customers succeed.
Role Description
The Business Development Manager role is a full-time field-based position that will be responsible for customers based within and South-East of York.
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This role is responsible for:
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- Identifying and securing new business opportunities
- Nurturing existing accounts
- Driving sustainable sales growth within the assigned territory area across all customer sectors
Day-to-day activities include:
- Prospecting and managing pipelines
- Conducting customer visits and presentations
- Preparing proposals and tenders
- Negotiating commercial terms in line with sales strategy
The Business Development Manager will collaborate closely with internal teams such as sales support, marketing, supply chain, and operations to ensure seamless onboarding, service delivery, and product optimisation for customers.
The role also involves:
- Monitoring market trends
- Attending industry events
- Providing regular performance reporting and forecasting to support strategic planning
Qualifications
- Proven experience in business development, field sales, or account management within foodservice, wholesale, or a related B2B environment.
- A proven track record of account management, and the ability to drive service standards and support customers with their market growth plans.
- Strong skills in prospecting, pipeline management, negotiation, and stakeholder management, with a track record of achieving and exceeding sales targets.
- Ability to build and maintain long-term customer relationships, delivering consultative support and tailored commercial solutions.
- Comfortable working with data and reporting tools to analyse performance, forecast sales, and inform decisions.
- Effective communication and presentation skills, with the ability to engage decision-makers and represent Creed professionally at meetings and events.
- High level of organisation, time management, and self-motivation.
- Collaborative mindset, able to work closely with cross-functional teams to deliver joined-up service and customer-focused solutions.
- Full UK driving licence and willingness to travel regularly to customer sites, depots, and industry events as required.
- Good IT skills and experience using Office 365, Excel and with CRM experience.
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