William Reed Ltd
Business Development Manager
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Department: Sales
Location: Brighton
Description
As a Business Development Manager, you'll work with some of the world's most recognised food, nutrition, and technology brands, helping them connect with the audiences shaping the future of food. From breakthrough food-tech innovations and sustainable ingredients to cutting-edge manufacturing technologies, you'll create commercial partnerships that bring together global industry leaders, innovators, and decision-makers.
Through a consultative, solution-led approach, you'll secure high-value partnerships across international events, digital media, thought leadership, and lead generation products. Your ability to uncover new opportunities and build long-term relationships will play a key role in growing our Food, Agriculture, and Nutrition communities and driving commercial success across the portfolio.
What You’ll Be Doing
- Identifying and developing new business opportunities across a portfolio of international events, digital media, and intelligence products
- Building relationships with senior stakeholders and decision-makers to understand their objectives and create long-term commercial partnerships
- Selling enterprise-level partnership programmes spanning events, digital media, sponsored content, lead generation, and thought leadership opportunities, delivering tailored solutions aligned to client objectives.
- Managing the full sales cycle, from prospecting and qualification through to proposal development, negotiation, and close
- Creating tailored, multi-platform partnership proposals that demonstrate value and deliver against client objectives
- Growing existing accounts through upselling, cross-selling, and identifying new commercial opportunities
- Sharing market insight and customer feedback with content, production, and marketing teams to help shape future products and commercial initiatives
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What You’ll Need
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- Experience in B2B sales, business development, sponsorship, media, events, publishing, or another solution-led commercial environment
- A track record of winning new business and building long-term client relationships
- Experience selling consultative, value-led solutions that align with customer objectives and deliver measurable outcomes
- Confidence engaging and influencing senior stakeholders across commercial, innovation, marketing, sustainability, or strategy functions
- Commercial awareness and the ability to identify opportunities for growth, account development, and partnership expansion
- Experience managing a sales pipeline and using CRM systems to track activity, forecasting, and opportunities
- A proactive, results-focused approach, with the drive to uncover new opportunities and convert them into commercial success
Benefits & Initiatives
- Generous annual leave – 25 days plus standard England and Wales bank holidays for full-time employees
- Long service holiday reward – Receive an extra day's annual leave for each year of service after six years, up to a maximum of 30 days plus bank holidays for full-time colleagues
- Christmas office closure – Enjoy additional paid leave between Christmas Day and New Year's Day to cover discretionary office closure days
- Holiday purchase scheme – Buy up to three additional days' annual leave each year and spread the cost over up to six months
- MeDay – Take an additional paid day off to celebrate your birthday, a cultural or religious event, or another occasion that is meaningful to you
- Volunteering day – One paid day each year to support a charity, community group, or cause close to your heart
- Hybrid and agile working – Flexible ways of working to help you balance work and life commitments (role dependent)
- Enhanced pension contributions – Benefit from employer pension contributions above the statutory minimum
- Life assurance – Providing financial protection and peace of mind for you and your loved ones
- Group Income Protection – Financial support if you're unable to work due to long-term illness or injury
- Family-friendly policies – Enhanced pay entitlements to support you and your family during important life events
- Health and wellbeing support, including:
- Healthcare cash plan
- Employee Assistance Programme (EAP)
- Virtual GP service
- Health and wellbeing resources and tools
- Commitment to Equity, Diversity, and Inclusion – Supported by employee-led networks, with a culture where everyone feels welcome and valued. We are proud to be a Disability Confident Committed employer
- Cycle to Work scheme – Save money and support a healthier commute
- Electric Car scheme – Access an affordable and sustainable way to drive an electric vehicle
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