Woodlands Power
Business Development Manager
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Role Purpose
The Business Development Manager – Rental & Power Solutions will be responsible for driving profitable sales growth within Woodlands Power's Rental business.
This is a hands-on senior sales position. The successful candidate will be expected to spend significant time in the market meeting customers, developing relationships, identifying opportunities, undertaking site visits, preparing solutions, negotiating commercial terms, and closing business.
The role will primarily focus on Rental, whilst actively identifying opportunities for the wider Projects and Service businesses.
Key Sales Responsibilities
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New Business Development
- Proactively identify, target, and win new rental customers.
- Generate new business through personal prospecting, networking, referrals, existing relationships, and market activity.
- Own the sales process from initial enquiry through to order.
- Understand customer requirements and develop appropriate temporary power solutions.
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Specialist Equipment & Product Focus
A key responsibility of the role will be to actively develop sales and rental opportunities around Woodlands Power's existing specialist equipment fleet, ensuring that the investment already made in this equipment is commercially utilized.
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Particular focus will be placed on:
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Stage V generators
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BESS / Battery Energy Storage Systems
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Loadbanks
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Hybrid power solutions
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Account Management & Customer Growth
Manage and develop a portfolio of strategically important rental customers. Build strong relationships with customers at multiple levels.
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Sales Pipeline & Forecasting
The Business Development Manager will have direct responsibility for maintaining a healthy and accurate sales pipeline.
This includes:
- Maintaining accurate opportunities within Syrinx/CRM.
- Ensuring all opportunities have realistic values, dates, and probabilities.
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Market Development & Commercial Strategy
Whilst this is primarily a sales position, the successful candidate will be expected to bring a higher level of commercial thinking and industry experience to the role.
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Commercial Responsibility
The Business Development Manager will be expected to balance sales growth with commercial discipline.
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Experience & Skills
Essential
- Significant experience within the generator, power generation, temporary power, or generator rental industry.
- Proven B2B sales and business development track record.
- Demonstrable experience generating new business.
- Ability to develop and maintain senior customer relationships.
- Technical understanding sufficient to identify and develop power solutions.
- Experience preparing quotations and commercial proposals.
- Strong pipeline management and forecasting skills.
- Experience working with major contractors, consultants, utilities, healthcare, construction, manufacturing, or data centers.
- Experience developing new geographical markets or industry sectors.
- Experience selling technically complex solutions.
Personal Attributes
- Sales driven and commercially minded.
- Proactive and self-motivated.
The Opportunity
This is a senior, hands-on sales position with Woodlands Power, focused primarily on the continued growth of the Rental business.
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