Sandland Packaging
Business Development Manager
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Business Development Manager
Sandland Packaging Limited
Reports to: Sales Manager / Sales Director
Department: Sales
Location: Field Based / Sandland Packaging
Employment Type: Full Time
Role Overview
Sandland Packaging is seeking a driven and commercially focused Business Development Manager to develop new business opportunities and contribute to the continued growth of the company.
The role will focus primarily on identifying, developing, and winning new customers across Sandland Packaging's range of corrugated packaging solutions. The successful candidate will be responsible for managing the complete new-business sales process, from prospecting and initial contact through to quotation, trial, negotiation, and account conversion.
This is a field-based sales role requiring regular customer visits and proactive development of a strong sales pipeline.
Key Responsibilities
- Identify and target new business opportunities within agreed markets and geographical areas.
- Develop a strong and sustainable pipeline of prospective customers.
- Proactively generate leads through telephone, email, networking, referrals, and face-to-face prospecting.
- Arrange and conduct customer meetings and site visits.
- Understand customers' packaging requirements, applications, and commercial objectives.
- Work with Sandland's internal design, estimating, production, and technical teams to develop appropriate packaging solutions.
- Prepare and present quotations, proposals, and commercial offers.
- Negotiate pricing and commercial terms within agreed company parameters.
- Manage opportunities from initial enquiry through sampling, trials, and final conversion.
- Maintain regular contact with prospects and manage appropriate follow-up activity.
- Develop strong relationships with key decision-makers.
- Identify opportunities to increase customer spend through additional products and packaging solutions.
- Maintain accurate records of sales activity, opportunities, quotations, and pipeline value.
- Provide regular sales forecasts and new-business updates to the Sales Director.
- Monitor competitor activity and identify emerging opportunities within the market.
- Represent Sandland Packaging professionally at customer meetings, exhibitions, and industry events.
- Work closely with the wider sales team to ensure new customers are successfully introduced and developed.
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Key Performance Measures
Performance will be measured against agreed objectives including:
- New business sales revenue
- New business gross margin
- Number and value of new accounts won
- Pipeline value and quality
- New opportunities generated
- Customer meetings and sales activity
- Quotation and opportunity conversion rates
- Development of new accounts following initial conversion
Specific sales targets will be agreed as part of the annual sales plan.
Candidate Profile
The successful candidate will ideally have:
- Previous experience in B2B sales or business development.
- Experience within corrugated packaging, packaging, manufacturing, or a related industry would be advantageous.
- A proven ability to develop new business and build relationships with customers.
- Strong commercial awareness and negotiation skills.
- Confidence communicating with purchasing teams, operational managers, and senior decision-makers.
- A proactive approach to prospecting and developing new opportunities.
- Good organizational and territory-management skills.
- The ability to manage multiple opportunities at different stages of the sales cycle.
- Competence using Microsoft Office and CRM/sales reporting systems.
- A full UK driving licence.
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Personal Attributes
We are looking for someone who is:
- Self-motivated and results driven
- Confident and professional
- Commercially minded
- Persistent without being overly aggressive
- Comfortable developing relationships from a cold start
- Able to work independently while remaining part of the wider Sandland team
- Organised and accountable for their own sales pipeline
- Focused on developing sustainable, profitable business rather than simply chasing turnover
Package
Sandland Packaging will provide a competitive employment package including:
- Competitive basic salary
- Performance-related bonus/commission structure
- Company car
- Company mobile phone
- Company laptop
- Business expenses in accordance with company policy
- Company pension
- Holiday entitlement
- Ongoing product, technical, and sales support
About Sandland Packaging
Sandland Packaging Limited is a UK manufacturer of corrugated packaging solutions, working with customers across a broad range of industries.
We combine manufacturing capability, packaging design, and commercial expertise to provide customers with practical, cost-effective packaging solutions.
The Business Development Manager will play an important role in expanding Sandland's customer base and supporting the company's continued sales growth.
Purpose of the Role
To generate sustainable and profitable new business for Sandland Packaging by identifying the right opportunities, developing strong customer relationships, and converting prospects into long-term customers.
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