The Sterling Choice
Business Development Manager

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Business Development Manager – Food/Drink | Leisure, Travel & Education
Hybrid – Hampshire | £50,000–£60,000 + £4,800 Car Allowance + Bonus
This is a genuine new business role.
You’ll be responsible for opening doors, finding new customers and building the brand across sectors including leisure, travel, entertainment, theme parks, cinemas, bowling, mini golf, and higher education.
If you enjoy hunting down opportunities, getting in front of decision-makers, and turning a prospect into a customer, this is the kind of role where you can make a real difference.
The Role
- Identifying and targeting new customers across leisure, travel, entertainment, theme parks, and higher education
- Opening doors with key decision-makers and developing new commercial relationships
- Building and managing a strong new business pipeline from prospecting through to close
- Creating commercial proposals, negotiating terms, and winning new business
- Working closely with internal teams to bring new customers on board successfully
- Identifying new sectors, customers, and opportunities to help build the brand
Reasons to use Rodeo
I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?
Honest answer — it depends on where you want to end up. A lot of top grad schemes (Big 4, civil service, banking) don’t need a masters. Let’s look at the ones you’d be competitive for now, and we can decide if a masters actually adds anything.
Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
Graduate Consultant — 2026 Scheme
Why you're a good match
StrongYour economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.
See breakdownIt searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Why you're a good match
You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.
Experience fit
Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
What They’re Looking For
- The ideal candidate will already have experience selling food, drinks, or FMCG products into leisure, travel, entertainment, or higher education.
- Enjoys hunting for new business and opening doors
- Is confident prospecting and engaging senior decision-makers
- Knows how to turn an initial conversation into a genuine commercial opportunity
- Builds relationships quickly and naturally
- Enjoys being out in the market rather than managing everything from behind a desk


Get help with your application
Your very own career expert that helps elevate your application to the next level.
You’re joining a business with the financial backing, infrastructure, and expertise of a major food group, but with a relatively new brand that still has plenty of room to grow.
You won’t be inheriting a saturated market or simply maintaining existing accounts.
There are doors to open, customers to win, and new channels to build!
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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