Woodlands Power
Business Development Manager
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Role Purpose
The Business Development Manager – Rental & Power Solutions will be responsible for driving profitable sales growth within Woodlands Power's Rental business.
The primary focus of the role is to generate new business, develop existing customers, identify rental opportunities, manage the sales process, and convert opportunities into profitable revenue.
This is a hands-on senior sales position. The successful candidate will be expected to spend significant time in the market meeting customers, developing relationships, identifying opportunities, undertaking site visits, preparing solutions, negotiating commercial terms, and closing business.
Alongside the direct sales responsibility, the role will also contribute a higher level of commercial and market insight, using the individual's experience within the power generation industry to identify new sectors, customers, and opportunities for Woodlands Power.
The role will primarily focus on Rental, whilst actively identifying opportunities for the wider Projects and Service businesses.
Key Sales Responsibilities
New Business Development
- Proactively identify, target, and win new rental customers.
- Generate new business through personal prospecting, networking, referrals, existing relationships, and market activity.
- Develop relationships with decision-makers within target organisations.
- Identify customers with recurring or long-term temporary power requirements.
- Target sectors where Woodlands Power can achieve sustainable and profitable growth.
- Arrange and undertake regular customer meetings and site visits.
- Develop new accounts from initial contact through to first order and beyond.
- Build a strong portfolio of new and existing rental customers.
Rental Sales
- Own the sales process from initial enquiry through to order.
- Understand customer requirements and develop appropriate temporary power solutions.
- Undertake site surveys and assess technical requirements where required.
- Prepare and present commercial proposals and quotations.
- Negotiate pricing and commercial terms within agreed authority.
- Convert opportunities into profitable rental contracts.
- Identify opportunities for longer-term hire and repeat business.
- Develop customers beyond one-off transactions into long-term commercial relationships.
- Work closely with the Hire Desk and Operations teams to ensure that sold solutions can be delivered effectively.
Specialist Equipment & Product Focus
A key responsibility of the role will be to actively develop sales and rental opportunities around Woodlands Power's existing specialist equipment fleet, ensuring that the investment already made in this equipment is commercially utilised.
Particular focus will be placed on:
- Stage V generators – actively identifying customers, sectors, and applications where Stage V compliant temporary power solutions are required.
- BESS / Battery Energy Storage Systems – developing the BESS proposition and identifying opportunities where battery storage can provide customers with a more efficient, flexible, or commercially attractive power solution, either independently or alongside generator systems.
- Loadbanks – developing the market for Woodlands Power's loadbank equipment, targeting customers requiring testing, commissioning, proving, and temporary load solutions.
- Hybrid power solutions – identifying opportunities to combine generators, BESS, and other temporary power technologies to provide customers with more efficient and commercially attractive solutions.
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The successful candidate will be expected to take ownership of developing the market for these products, rather than relying solely on inbound enquiries. This will include identifying target sectors and customers, developing appropriate sales propositions, generating new opportunities, and building a pipeline specifically around these assets.
The role will also require the individual to work closely with the Hire Desk, Operations, Projects, and Service teams to ensure that the equipment is effectively positioned, priced, sold, and supported.
A key measure of success will be the increased utilisation and revenue generated from these existing assets, turning under-utilised equipment into profitable rental and sales opportunities.
The individual will also be expected to identify emerging applications and new markets for these technologies and provide feedback to the Sales Director and senior management on how Woodlands Power can maximise the commercial return from its equipment investment.
Account Management & Customer Growth
- Manage and develop a portfolio of strategically important rental customers.
- Build strong relationships with customers at multiple levels.
- Understand customers' businesses, future requirements, and purchasing plans.
- Identify opportunities to increase Woodlands Power's share of customer spend.
- Develop repeat and long-term rental business.
- Maintain regular contact with key accounts rather than relying solely on inbound enquiries.
- Identify forthcoming projects, shutdowns, maintenance programmes, and temporary power requirements.
- Protect and grow existing revenue while continually developing new business.
Sales Pipeline & Forecasting
The Business Development Manager will have direct responsibility for maintaining a healthy and accurate sales pipeline.
This includes:
- Maintaining accurate opportunities within Syrinx/CRM.
- Ensuring all opportunities have realistic values, dates, and probabilities.
- Producing accurate monthly and quarterly sales forecasts.
- Managing opportunities through each stage of the sales process.
- Identifying opportunities at risk of being lost and taking corrective action.
- Ensuring sufficient new opportunities are continually being generated.
- Taking ownership of the conversion of enquiries into profitable orders.
- Reporting pipeline, sales activity, opportunities, and risks to the Sales Director.
Market Development & Commercial Strategy
Whilst this is primarily a sales position, the successful candidate will be expected to bring a higher level of commercial thinking and industry experience to the role.
The individual will be expected to:
- Identify sectors with strong potential for temporary power and generator rental.
- Recommend target customers and markets for Woodlands Power to pursue.
- Identify emerging opportunities within the power rental market.
- Monitor competitor activity and customer buying behaviour.
- Use industry knowledge and customer relationships to identify opportunities before they become formal enquiries.
- Provide feedback on market pricing and competitive positioning.
- Identify gaps in Woodlands Power's current offering.
- Work with the Sales Director and senior management to develop targeted sales strategies.
- Help determine where Woodlands should focus its business development activity to achieve the greatest return.
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The expectation is not simply to sell what comes through the door, but to help create the opportunities that should come through the door.
Commercial Responsibility
The Business Development Manager will be expected to balance sales growth with commercial discipline.
Experience & Skills
Essential
- Significant experience within the generator, power generation, temporary power, or generator rental industry.
- Proven B2B sales and business development track record.
- Demonstrable experience generating new business.
- Strong negotiation and closing skills.
- Ability to develop and maintain senior customer relationships.
- Technical understanding sufficient to identify and develop power solutions.
- Experience preparing quotations and commercial proposals.
- Strong pipeline management and forecasting skills.
- Ability to work independently and take ownership of sales performance.
Desirable
- Previous generator rental experience.
- Experience selling temporary power solutions.
- Existing relationships within relevant industry sectors.
- Experience working with major contractors, consultants, utilities, healthcare, construction, manufacturing, or data centres.
- Experience developing new geographical markets or industry sectors.
- Experience selling technically complex solutions.
Personal Attributes
- Sales driven and commercially minded.
- Proactive and self-motivated.
- Comfortable generating their own leads and opportunities.
- Confident dealing with senior decision-makers.
- A strong negotiator and closer.
- Technically credible.
- Able to identify opportunities rather than simply respond to enquiries.
- Entrepreneurial in their approach to business development.
- Organised and disciplined in managing their pipeline.
- Comfortable working autonomously.
- A strong relationship builder.
- Commercially aware and focused on profitable revenue rather than turnover alone.
- Prepared to challenge existing thinking and suggest new markets and opportunities.
The Opportunity
This is a senior, hands-on sales position with Woodlands Power, focused primarily on the continued growth of the Rental business.
The successful candidate will have direct responsibility for winning new business, growing existing accounts, and delivering profitable rental revenue, whilst also having the opportunity to influence the markets and sectors that Woodlands Power targets.
The role is therefore designed for an experienced industry salesperson who can combine: hands-on selling + Business Development + Strategic Account Management + Market Knowledge + Commercial Awareness.
The successful individual will be expected to be in the market creating opportunities, winning customers, and generating revenue, whilst using their industry experience to help Woodlands Power identify where its future commercial growth should come from.
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