4. Business development and new customer growth

• Identify and target employers not currently working with BPIF Training.
• Research prospects and develop targeted, credible engagement approaches.
• Coordinate outreach campaigns based on customer insight and market intelligence.
• Build senior and commercial relationships through trust, credibility and an understanding of organisational workforce priorities.
• Use organisation-level workforce and commercial analysis to identify potential training, product and partnership opportunities. Detailed learner assessment, advice and guidance remain with the relevant operational teams.

5. New products and markets

• Work with the Board Adviser and Managing Director to research demand for new programmes and workforce development solutions.
• Validate opportunities directly with employers before significant investment is made.
• Support the launch and commercialisation of new products and services.
• Research new sectors, partnerships and routes to market.
• Contribute commercial insight to business cases and growth proposals.

6. Funding, opportunities and partnerships

• Maintain visibility of relevant funding, tender and growth opportunities.
• Coordinate the information and contributions required for submissions.
• Support the Board Adviser in progressing agreed opportunities.
• Work alongside the Employer Engagement & Partnerships Manager to convert partnership opportunities into measurable growth.

7. Marketing and campaign management

• Define and coordinate targeted business-to-business campaigns aligned to agreed commercial growth priorities.
• Work with marketing specialists and external partners where appropriate.
• Ensure campaigns are designed to generate qualified employer-level opportunities, commercial commitments and measurable revenue outcomes.
• Use customer and market insight to strengthen propositions, targeting and messaging.

Measures of Success

• Qualified pipeline value and pipeline coverage.
• New revenue won.
• Opportunity-to-enrolment conversion.
• Revenue growth from existing customers.
• New customers acquired and dormant customers reactivated.
• CRM quality, accuracy and utilisation.

Role Scope and Boundaries

• This role does not source, screen, assess or match individual learners to apprenticeship vacancies.
• This role does not manage learner applications, eligibility checks, pre-assessments, onboarding documentation or enrolment administration.
• This role does not provide operational apprentice recruitment support to employers or manage school, college, job centre or careers outreach activity.
• Once an employer has made a commercial commitment, responsibility transfers through a documented handover to the relevant recruitment, admissions, compliance and delivery teams.
• The postholder may use aggregated learner and performance information for commercial planning but will not own day-to-day learner recruitment or learner case management.

General Responsibilities

• Act as an ambassador for BPIF Training and uphold its values and professional standards.
• Work collaboratively across the organisation, sharing insight and enabling colleagues to contribute to growth.
• Manage information accurately and confidentially, in line with data protection requirements and organisational policies.
• Take reasonable care for personal health and safety and that of others who may be affected by the postholder’s work.
• Undertake other duties reasonably consistent with the level and purpose of the role.

Safeguarding Responsibility

BPIF Training is committed to safeguarding and promoting the welfare of all learners, including children, young people and adults at risk. The postholder must share this commitment, maintain professional boundaries, complete required safeguarding and Prevent training, and report concerns promptly through BPIF Training’s procedures. Appointment will be subject to satisfactory pre-employment checks appropriate to the role.

Experience

• Strong track record in business development, commercial growth, account management or a comparable customer-facing role.
• Experience of building and managing a qualified opportunity pipeline from early engagement through to conversion.
• Experience of using a CRM system to maintain accurate records, manage activity and report commercial performance.
• Evidence of developing new customer relationships and growing value from existing accounts.
• Experience of using customer, market and performance data to shape priorities and decisions.

Knowledge and Understanding

• Sound understanding of consultative business development and needs-led selling.
• Understanding of pipeline management, forecasting, conversion and account planning.
• Strong commercial awareness, including the ability to connect activity to revenue and sustainable growth.
• Understanding of data quality, confidentiality and responsible information handling.

Skills

• Excellent relationship-building, influencing and communication skills.
• Strong analytical skills, with the ability to interpret CRM, pipeline, customer and revenue data.
• Highly organised and able to manage multiple opportunities, deadlines and stakeholders.
• Proficient in Microsoft 365 and confident learning and using CRM and reporting systems.

Personal Qualities and Values

• Proactive, curious and opportunity-focused.
• Credible, resilient and comfortable taking ownership.
• Commercially ambitious while maintaining integrity and a customer-first approach.
• Collaborative and able to work constructively with senior leaders, colleagues and external partners.
• Committed to equality, diversity and inclusion.
• Committed to safeguarding learners and maintaining professional boundaries.
• A genuine commitment to skills development and learner success.