Embed Talent
Business Development Manager
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Business Development Manager
Location: Finchley, London
Industry: International Supplements / Health & Wellness
We are working with a fast-growing international supplements brand based in Finchley, London. Over the past few years, they’ve built a globally recognised presence across leading e-commerce marketplaces and retail channels, selling millions of units worldwide and earning the trust of customers across multiple markets.
Now, we’re entering our most ambitious chapter yet. With strong foundations, proven products, and rapidly expanding global demand, the business is accelerating into a new phase of growth, innovation, and international scale.
About the Role
We are an ambitious and fast-growing international supplements business, and we’re looking for our first Business Development Manager to build and lead our sales function from the ground up.
This is a foundational hire—someone who thrives in a hands-on, entrepreneurial environment and is excited by the opportunity to shape strategy, create structure, and drive meaningful growth across both the UK retail and international wholesale markets.
You’ll play a critical role in expanding our UK retail footprint while unlocking significant untapped potential in our inbound international B2B wholesale enquiries.
Key Responsibilities
Retail Expansion (UK)
- Identify, target, and secure new retail partnerships across the UK (independent stores, chains, and specialist retailers)
- Build and maintain strong relationships with buyers and store owners
- Develop tailored pitches and strategies to increase product placement and visibility
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
B2B Wholesale Growth (International)
- Manage and convert inbound international wholesale enquiries (currently underutilised)
- Build a scalable process for handling and nurturing global leads
- Identify and develop new international distribution opportunities
Sales Strategy & Structure
- Establish and implement sales processes, pipelines, and reporting structures from scratch
- Define outreach strategies, CRM usage, and performance tracking
- Lay the groundwork for future sales team growth
Cross-Functional Collaboration
- Work closely with the design team to create high-converting sales decks and materials
- Contribute creatively to how the brand is presented to partners
- Ensure all sales collateral is both visually compelling and commercially effective
Market & Competitor Awareness
- Stay up to date with industry trends, competitor activity, and emerging opportunities
- Provide insights and recommendations to inform product positioning and strategy
What We’re Looking For
This role requires someone who is both strategic and hands-on, comfortable operating with autonomy, and excited by building something from the ground up.
It’s more about the person rather than tonnes of experience. We are looking for someone who is friendly, approachable, and consultative.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Must-Haves
- Proven experience in business development, sales, or account management (within FMCG, supplements, or health & wellness)
- Demonstrated success in winning new business and growing accounts
- Experience selling into retail (UK) and/or B2B wholesale markets
- Strong ability to build structure and processes in an unstructured environment
- Excellent communication and negotiation skills
- Commercially minded with a strong understanding of margins, pricing, and deal structuring
- Highly self-motivated, proactive, and self-sufficient
- Ability to manage multiple opportunities and prioritise effectively
- Comfortable working in a fast-paced, evolving business
Nice-to-Haves
- Experience in the supplements, nutrition, or wellness industry
- Existing network of UK retail buyers or international distributors
- Experience working with or managing international markets
- Strong eye for branding and experience collaborating with creative/design teams
- Experience building or being an early hire in a sales team
- Understanding of regulatory considerations in supplements across different markets
Why Join Us?
- Be the first sales hire and shape the future of the business
- High-impact role with real ownership and autonomy
- Opportunity to build and lead a team as the company grows
- Work with an ambitious brand in a rapidly growing global market
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location