WGSN
Business Development Manager, API
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The role
We are looking to hire a Business Development Manager, Solutions to join our EMEA sales team in London.
This is an on-site role out of our London office.
Working at WGSN
Together, we create tomorrow
A career with WGSN is fast-paced, exciting and full of opportunities to grow and develop. We're a team of consumer and design trend forecasters, content creators, designers, data analysts, advisory consultants and much more, united by a common goal: to create tomorrow.
WGSN's trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory. If you are an expert in your field, we want to hear from you.
About The Role
We are seeking a high performing Business Development Manager to drive new logo acquisition for the WGSN Intelligence API.
For 28 years, WGSN has provided category-leading trend intelligence to the world’s top consumer brands. As enterprise clients rebuild their systems around AI, this role is responsible for selling high-value, direct API integrations that embed WGSN’s proprietary intelligence into client design tools, merchandising platforms, e-commerce environments, and AI agents.
This is a pure hunting role focused on closing complex, enterprise integration deals across fashion, beauty, retail, consumer goods, and fintech.
Key Accountabilities
- Pipeline Generation: Proactively source and build a net-new enterprise pipeline targeting C suite and VP level buyers (Chief Digital, Data, Innovation, and Product Officers).
- Technical & Consultative Selling: Lead end-to-end sales cycles for complex, high-value API integrations. Conduct deep consultative discovery to map WGSN API capabilities directly to client technical architectures and business cases.
- Deal Ownership & Orchestration: Direct the complete sales process from origination to signature. Strategically pull in internal technical specialists only when needed for deep scoping.
- IP Protection & Commercial Discipline: Structure deals within established pricing and legal guardrails, ensuring strict protection of WGSN’s intellectual property, training-data exclusions, and brand attribution.
- Pipeline & Forecast Management: Maintain accurate forecasting, deal stage hygiene, and pipeline coverage metrics.
Skills, Experience & Qualifications
- Background in trend intelligence, syndicated consumer data, SaaS, or enterprise AI/ML platforms is preferred.
- Consistent history of exceeding quotas in an individual contributor, net-new enterprise hunting role closing $1M+ multi-year deals.
- Ability to independently lead technical discussions with senior data and technology buyers. Solid working knowledge of enterprise integration models, including REST/streaming APIs, authentication, and enterprise AI/ML architectures (e.g., RAG, embedded copilots, AI agents).
- Expert at navigating complex, multi-stakeholder enterprise environments across technical, product, and commercial business units.
- Strong qualification discipline; ability to identify non-viable deals early and protect IP standards without compromising revenue goals.
- Existing network of senior digital, data, and innovation leaders within Tier-1 retail and consumer brands preferred.
- Familiarity with AI content licensing models, including training-data protections and brand attribution terms is preferred.
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What We Offer
Our benefits and wellbeing package offers flexible benefits you can tailor to your own personal needs, including:
- 25 days of holiday per year - with an option to buy/ sell up to 5 days
- Pension, Life Assurance and Income Protection
- Flexible benefits platform with options including Private Medical, Dental Insurance & Critical Illness
- Employee assistance programme, season ticket loans and cycle to work scheme
- Volunteering opportunities and charitable giving options
- Great learning and development opportunities
More About WGSN
WGSN is the global authority on consumer trend forecasting.
We help brands around the world create the right products at the right time for tomorrow’s consumer.
Our values
- We Are Everywhere: The future is everything, it happens everywhere. WGSN is the world-leading forecaster because we track and analyse consumer behaviours, product innovation, design and creativity, everywhere.
- We Are Future Focused: We utilise our global resources and intelligence to research, source and analyse quantitative and qualitative data to produce our forecasts. Everything we do is focused on working with our customers to create a successful and positive tomorrow.
- We Are Rigorous: We source, review and assess quantitative and qualitative data to produce robust, actionable forecasts. To provide credible insights and design solutions for our clients, it is essential that rigour runs through everything we do.
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Our culture
An inclusive culture is one of our key priorities. We want our people to truly be themselves and thrive. We love having a diverse team of people who bring new ideas, different strengths and perspectives & reflect the global audience we work with.
- Inclusive workforce: We are committed to supporting the environment and sustainability, including ensuring our pension plan defaults to sustainable options and striving to be net zero by 2030.
- Recognising great performance: It is a key part of our culture. Our Awards schemes recognise and reward the brilliant achievements of our people.
We offer a flexible working environment with a wide range of flexible, hybrid and agile working arrangements. Conversations about flexible working have always been—and will continue to be—actively encouraged here, but we do not offer full remote working.
We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.
A Note for Applicants
We use AI to help our team screen applications and identify candidates whose skills and experience match the role. This technology removes personal information to promote a fair and unbiased process. We believe this tool helps us find the best talent while maintaining transparency and fairness.
A Note for Recruiters
Thank you so much for your interest in working with us at WGSN! Our internal Talent Acquisition team takes care of all our recruitment efforts. When we need some extra help, we partner with agencies on our Preferred Supplier List (PSL) that truly understand our business, culture and ways of working together. Since we focus on these established partnerships, we’re unable to respond to unsolicited contacts or CVs from outside our PSL. But don’t worry! If we decide to explore new partnerships, we’ll be sure to reach out.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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