FranklinCovey
Business Development Manager - Commercial Mid-Market
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Business Development Manager – Commercial Mid-Market
Global Title: Majors Account Executive
Global Job Framework Level : R4
Division & Department: Europe IDO
Status: Full-Time Salaried
Reports to: Europe Head of Sales
Location: Hybrid - Anywhere in Greater London or Greater Birmingham, England, United Kingdom
Compensation: Anticipated compensation for this role is £92-104k OTE split 60/40 between salary/commissions.*
Job Summary
The Commercial Mid-Market Business Development Manager is responsible for driving new business opportunities with Enterprise accounts—organizations with between 500 and 25,000 employees. This role involves identifying and engaging potential clients, navigating complex sales cycles, and closing high-value deals. The Business Development Manager will be pivotal in expanding our market presence and achieving revenue targets by developing strategic relationships with key stakeholders within large organizations.
Essential Job Functions
- Business Development: Identify and prospect new Enterprise accounts, leveraging various lead generation methods and market research.
- Sales Execution: Drive the sales process from initial outreach through to contract negotiation and closing, ensuring alignment with client needs and company objectives.
- Client Engagement: Build and maintain strong relationships with C-level executives and other key decision-makers within target Enterprise accounts.
- Solution Selling: Understand client needs and present tailored solutions that address their specific challenges and goals, demonstrating the value and benefits of our offerings.
- Market Analysis: Conduct thorough research on industry trends, competitive landscape, and potential opportunities to refine sales strategies and approach.
- Collaboration: Work closely with internal teams, including marketing, product management, and customer success, to ensure a cohesive approach to client engagement and service delivery.
- Reporting: Maintain accurate records of sales activities, pipeline status, and forecast projections in CRM systems, providing regular updates to management.
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Basic Qualifications
- Degree in Business, Marketing, or related field. Degree-level education or equivalent — we value professional experience, apprenticeships, and vocational qualifications equally alongside traditional academic routes
- 5+ years of B2B sales experience
Preferred Skills & Experience
- 5+ years of experience focused on acquiring and managing Enterprise accounts
- Master’s degree in Business Administration or a related field
- Proven track record in acquiring and managing Enterprise accounts
- Demonstrated success in navigating complex sales cycles and closing large-scale deals
- Strong understanding of sales processes, methodologies, and best practices
- Excellent communication, negotiation, and presentation skills
- Ability to build and maintain relationships with high-level stakeholders
- Experience in subscription, SaaS, professional services, or learning and development
- Proficiency with CRM software (e.g., Salesforce) and sales analytics tools
- Strong problem-solving skills with a strategic mindset and ability to adapt to changing market conditions
- Ability to work independently and manage multiple accounts and projects simultaneously
- Track record of exceeding sales targets and contributing to overall revenue growth
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Note
Actual offer may be outside of this range and will be determined by education, experience, knowledge, skills, and abilities, as well as geographic location, internal equity and alignment with market data.
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