Freeths
Business Development Manager – Employment, Pensions & Immigration
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About the Role
The Business Development Manager (BDM) will work with the BD Lead and national Employment, Pensions and Immigration leadership team to support business development activity across the practice. Working closely with partners and fee earners across the firm’s offices, the BDM will help shape and execute national BD plans, strengthen client and intermediary relationships, support cross-selling across employment, pensions and immigration services, and ensure the practice has a strong market profile through targeted campaigns, compelling propositions, high-quality pitches and effective client development activity.
Key Responsibilities
- Support the development and delivery of Business Development plans for the Employment, Pensions and Immigration teams, aligned with firm strategy.
- Identify and develop new business opportunities through existing clients, referrals, intermediaries and market contacts.
- Build market and client insight to identify trends, opportunities and competitive advantages.
- Strengthen relationships with key stakeholders including HR leaders, in-house counsel, trustees, advisers and other professional contacts.
- Lead and coordinate pitches, proposals, tenders and capability statements to win new business.
- Deliver targeted marketing campaigns, events, webinars and thought leadership initiatives.
- Support client listening programmes and relationship development plans to grow key accounts.
- Develop and maintain compelling service propositions, credentials, case studies and award submissions.
- Coordinate national BD activity, sharing best practice and ensuring alignment across offices.
- Monitor pipeline activity, campaign performance and business development outcomes, providing regular reporting and recommendations.
- Collaborate with colleagues across Business Development, Marketing, Communications and wider practice groups to maximise opportunities.
- Ensure all activities comply with relevant regulatory, professional and data protection requirements.
Your Skills and Qualifications
- Proven experience in Business Development, Marketing or Client Development, ideally within professional services or a legal environment.
- Experience supporting national or multi-office teams and coordinating activity across multiple stakeholders.
- Strong understanding of BD planning, client development, campaigns, referrals and revenue growth initiatives.
- Skilled in developing and delivering pitches, proposals and client-focused marketing materials.
- Excellent stakeholder management and relationship-building skills, with the confidence to influence senior professionals.
- Commercially aware, with an understanding of client needs, market trends and business opportunities.
- Experience using CRM systems, reporting tools and data to monitor performance and support decision-making.
- Strong project management, organisational and communication skills, with the ability to manage multiple priorities.
- Collaborative, proactive and delivery-focused, with a keen eye for detail.
- Knowledge of data protection and marketing compliance requirements.
- Degree-level education or equivalent professional experience; a marketing or BD qualification is desirable but not essential.
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About Us
Smart. Bold. Together. We Are Freeths.
Become part of the team at Freeths. View some of our recent highlights on our website here.
Do we sound like a match? If you’re someone who cares deeply, communicates openly and collaborates effectively, then we’d love to have you join our diverse, inclusive team. We’re 1000+ Freethinkers, striving to create a better place. We’re committed to living our values – smart, bold, together – and making a positive change at every touchpoint for our colleagues, clients and communities.
We’ve built our law firm on solid foundations of integrity, entrepreneurialism and expertise. This has helped us grow into one of the largest full-service law firms in the UK, with 13 offices and over 1,000 colleagues, and counting.
- Think Ambition: We’ve built our law firm on solid foundations of integrity, entrepreneurialism and expertise. This has helped us grow into one of the largest full-service law firms in the UK, with 13 offices and over 1,000 colleagues, and counting. Matching individual ambition and our firm’s ambition matters. That’s why we develop our people by making sure every one of our team feels connected through a clear progression pathway and leadership support. It’s helped us to grow an award-winning reputation in the eyes of our clients and competitors that each and every one of the Freeths team works hard to uphold in everything we do.
- Think Recognition: Sharing success matters to us. We love to showcase excellent work across the firm and celebrate our people through our employee awards. We recognise our teams work hard together to deliver the best solutions for our clients. That’s why great work is well rewarded - our rewards and benefits are among the best in the business.
- Think Together: Our people are at the heart of what makes Freeths such a great place to be. We’re a firm where people care about each other and employee wellbeing is high on the agenda. Our firm is set up to ensure everyone’s voice is heard, and mutual respect is shown by all. We understand that differences add strength, which means we maintain a diverse culture where everyone has the freedom to be themselves and thrive. We're committed to championing diversity and building an inclusive culture. We want to recruit, develop and retain the most talented people, regardless of their background. We welcome applications from everybody, particularly those from marginalised backgrounds. We celebrate difference, encourage diversity of thought and are dedicated to continually challenging our processes to maintain fairness, equity and transparency.
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