Oxford Royale
Business Development Manager - Europe
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Oxford Royale Academy
Oxford Royale Academy was founded in 2004, with a vision to offer young people a broader and richer learning experience, and to drive their success in paths that they may not even have considered. Since then, ORA has welcomed more than 50,000 students from over 175 nations and has become a three-time winner of the Queen’s Award for Enterprise, and a five-time winner of the BETA Award for best educational product.
Driven by a firm belief that education is about much more than a formal classroom, we offer young people unparalleled cultural and learning experiences, giving them a window to a world of opportunity. We have built an outstanding, talented team who all share our vision to inspire young people to reach their potential. Over many years, our approach has been proven to motivate young people to achieve more than they ever believed possible.
In 2027 we will be entering a new chapter in our development by creating an EFL division of our business and launching English Language programmes at prestigious boarding schools. This will allow us to tap into new markets as well as enabling us to take a greater volume of bookings from our existing partners. It will also create a pathway for students with lower levels of English to our academic programmes, helping drive up overall student numbers across the business through repeat business. Operating on attractive boarding school sites will allow us to make our prices competitive with other providers, meaning we can bring our renowned high-quality provision to a wider audience. This new direction is being driven from the very top of our organisation, and will receive the resources needed to make it a success.
We are seeking a driven individual who would like to be part of this exciting new venture from the ground up and help us shape the future at Oxford Royale. We have locations secured, courses ready and are well underway with the production of marketing materials for 2027 (although it’s not too late for you to contribute ideas too). Now we are seeking the right team to take it to market.
If you have a track record in EFL summer course sales, there’s never been a better time to join our passionate, dedicated and experienced team. You will receive all the backing and support you need to make this project a success, work with realistic sales targets, and be properly rewarded for your success.
Visit our website to find out more about Oxford Royale Academy https://www.oxford-royale.com/
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Find out more about the Oxford Royale Experience through our videos
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Job Title: Business Development Manager - Europe
Reports to: Sales & Marketing Director
Contract Type: full-time, permanent
Location: flexible
Start Date: as soon as possible
The Business Development Manager (BDM) will be responsible for building relationships and growing sales from Educational Tour Operators (ETOs) and international schools, as well as contributing to our B2C sales success. The primary focus will be on recruiting individual students and groups for our EFL centres in the UK, whilst also taking advantage of opportunities to promote our academic courses.
The BDM will work with the Sales & Marketing Director and Head of EFL at a strategic level to identify key markets for growth, build a B2B recruitment strategy, and be accountable for delivering on the plan.
This post may also be required to support other areas of work within the Business Development team as directed by the Sales & Marketing Director
Key responsibilities:
- Build and maintain lasting relationships with new and existing agents and schools
- Work with the Sales & Marketing Director to build the school network to bring group and individual bookings directly from schools
- Work with the Senior Admissions Executive to deal with enquiries from agents in the region
- Bring and develop new ETO relationships
- Grow sales from existing ETOs by building strong relationships
- Plan and coordinate overseas visits to schools and ETO offices
- Identify and book student recruitment fairs and agent fairs in agreement with the Sales & Marketing Director
- Set up and deliver a series of global webinars to train and recruit new ETOs.
- Ensure enquiries from partners are replied to in a timely, professional and appropriate manner
- Maintain accurate and detailed records using the internal CRM and other digital systems
- Be a first point of contact for key partners, communicating accurate details on EFL courses and giving updates on all developments and points of interest
- Generate quotes for bespoke groups in conjunction with the marketing team where required
- Help coordinate and lead FAM trips, and recruit agents to join them
- Working with the Head of EFL, produce group quotes for bespoke programmes
- Any other duties in line with the Business Development objectives.
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This role would suit a candidate with relevant student recruitment experience in the Education sector and who has excellent interpersonal and communication skills. The successful candidate will be results focused, have the desire to travel, and enjoy working in a fast-paced environment.
Essential Qualifications/Skills
- A proven track record of success in a similar role within the EFL summer school sector
- Experience working within Europe with an established network of agent partners
- A target driven, self-starter who can develop and close business opportunities
- Relationship management skills with an ability to work effectively with external sales partners
- Excellent written and verbal communication skills
- Excellent presentation skills and the ability to inspire students and partners
- Ability to effectively manage tasks and meet deadlines
- Great attention to detail and a high level of numeracy
- Confidence with Excel and online tools such as Google Drive
Desirable Experience
- Demonstrable experience of working with a CRM
- Fluency in one or more European languages
Competitive salary (to be discussed at interview)
Bonus scheme based on achievable targets, with stretch targets leading to greater levels of reward
40 hours per week, Monday-Friday (09:00-17:00).
32 days’ holiday per year (inclusive of bank holidays)
Pension Scheme
Cycle Scheme
Electric Car Scheme
Health Assured Scheme
At Oxford Royale, we are committed to fostering an inclusive and supportive environment for all. We believe in building a community that reflects the diversity of the students we serve and are dedicated to equality, diversity and inclusion.
Our goal is to cultivate a workplace where everyone feels valued and can contribute fully, regardless of background, age, gender identity, sexual orientation, ability, ethnicity, or perspective. By embracing different experiences and viewpoints, we can achieve more together and deliver the best possible experiences for our students and staff. We are proud to be an equal-opportunity employer and encourage applications from all backgrounds.
Oxford Royale is equally committed to safeguarding and promoting the welfare of young people and we expect all staff to share in this commitment. To uphold these standards, we conduct enhanced disclosure checks for all roles.
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