SM UK
Business Development Manager
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Business Development Manager - Commercial Fleet Safety
Location: Field-based, covering the North West
Job Type: Full-time, Permanent | 40 hours per week | Monday to Friday
Salary: Competitive basic salary, dependent on experience
OTE: In excess of £75,000 with uncapped commission
Benefits: Company car, Private Healthcare, Life Assurance, Pension, and additional benefits
The Opportunity
SMUK is an established specialist in commercial vehicle safety systems and fleet technology, working with fleet operators across the UK to deliver practical, engineered solutions that improve vehicle safety, compliance, and operational performance.
We don't simply sell individual products. We work with our customers to understand the challenges they face and bring together the right combination of technology, products, installation, and support to deliver a Total Fleet Solution.
As part of our continued growth, we are looking to appoint an experienced Business Development Manager to take ownership of our North West territory and further develop SMUK's presence within the commercial fleet sector.
This is a proactive business development role for someone who enjoys creating opportunities, opening new doors, and building strong commercial relationships.
You'll be responsible for developing new business with commercial fleet operators across your region, taking opportunities from initial conversation through to solution development, quotation, negotiation, and order, while building relationships that create long-term value for both the customer and SMUK.
What You'll Be Doing
You'll take ownership of business development across your territory, with responsibility for building a strong pipeline and delivering sustainable sales growth.
Your key responsibilities will include:
- Identifying, targeting, and developing new business opportunities with commercial fleet operators across the North West.
- Building strong relationships with Fleet Managers, Transport Managers, commercial vehicle dealerships, and other key decision-makers and industry stakeholders.
- Taking a consultative approach to understand each customer's fleet, operational, safety, and compliance requirements.
- Promoting the breadth of SMUK's capabilities, identifying opportunities to bring together products, technology, installation, and support to deliver a Total Fleet Solution.
- Developing customer opportunities from initial engagement through site meetings, specification, quotation, negotiation, and order.
- Identifying opportunities to develop and grow existing customer relationships alongside new business acquisition.
- Working collaboratively with our internal Sales, Projects, Engineering, and Operations teams to ensure proposed solutions are practical, commercially viable, and successfully delivered.
- Maintaining a strong and well-managed sales pipeline through our CRM system.
- Providing accurate and realistic sales forecasts and working towards agreed sales targets and objectives.
- Developing a strong understanding of your regional market, identifying emerging opportunities, and potential customers.
- Representing SMUK professionally at customer meetings, industry events, exhibitions, and trade shows.
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What We're Looking For
Above all, we're looking for a genuine business developer.
You'll be commercially driven, comfortable creating your own opportunities, and confident building relationships from the ground up. You'll also understand that successful business development isn't just about winning an initial order. It's about understanding the customer, delivering the right solution, and developing a relationship that grows over time.
You'll ideally bring:
- A proven track record in B2B business development, field sales, or solution-based sales.
- Demonstrable experience of identifying, developing, and converting new business opportunities.
- A consultative approach to selling, with the ability to understand a customer's requirements and develop an appropriate solution.
- Strong communication, presentation, and relationship-building skills.
- Commercial confidence and the ability to negotiate effectively.
- The ability to engage credibly with customers and decision-makers at different levels.
- A proactive, self-motivated approach and the ability to manage a regional territory effectively.
- Good pipeline management, CRM discipline, and forecasting skills.
- A collaborative, team-focused approach, with a willingness to share knowledge, support colleagues, and contribute to the wider success of the Sales team.
- A full UK driving license.
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It Would Be Great If You Also Have
Experience within the HGV, commercial vehicle, fleet, transport, logistics, vehicle technology, or associated automotive sectors would be particularly beneficial.
Knowledge of commercial vehicle safety systems or fleet technology would also be advantageous, as would an established network within the commercial fleet sector.
However, for the right experienced business development professional, comprehensive product and technical training will be provided.
What We Offer
We want our Business Development Managers to have the tools, support, and earning opportunity to succeed.
The package includes:
- Competitive basic salary, dependent on experience
- OTE in excess of £75,000
- Uncapped commission
- Company car
- Private Healthcare, including discounted gym membership
- Life Assurance at 3x basic salary
- Company Pension Scheme
- 31 days' annual leave including Bank Holidays, increasing with length of service
- Birthday leave plus birthday gift voucher
- Recruitment Referral Scheme
- Comprehensive in-house product and technical training
- Company mobile phone and laptop
This is a field-based role covering the North West, requiring regular travel throughout the territory to develop opportunities and meet customers.
Although you'll have responsibility for your own territory and sales performance, you'll very much be part of one Sales team. We value people who collaborate, communicate openly, and support their colleagues, recognizing that our strongest results come from working together. You'll work closely with the wider Sales team and colleagues across SMUK, sharing customer and market insight, contributing to team objectives, and playing an active part in internal sales meetings. Occasional travel elsewhere in the UK will also be required for customer meetings, exhibitions, and industry events.
We're a growing business with ambitious plans, and we're looking for someone who wants to play an active part in that growth.
If you're an experienced business development professional who enjoys opening doors, solving customer problems, and turning opportunities into long-term commercial relationships, we'd like to hear from you.
SMUK | Total Fleet Solutions
Apply today to become part of the next stage of SMUK's growth.
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