Crown Home Buying & Letting (CHBL)
Business Development Manager (Lettings)
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About Us
Founded in 2016, Crown Home Buying and Letting (CHBL) is a full-service luxury estate agency specialising in the sale and rental of apartments in some of central London's most iconic residential developments. We work with a strong international client base, with a particular focus on landlords and investors from Greater China, and maintain a high level of premium properties at any given time across prime central London.
Overview
We are seeking a driven and persuasive Business Development Manager — currently working in the residential property industry (sales or lettings), with previous BD experience and a proven track record — to grow our prime central London lettings portfolio. This is a pure new business role for someone who enjoys winning new instructions and turning relationships into signed business. You will focus on bringing brand-new landlords into the agency, while our client relations team handles onboarding and ongoing landlord care — leaving you free to keep hunting.
Fluency in Mandarin is essential; Cantonese is a strong plus. Excellent business English is also required.
Duties
- Develop and implement strategic plans to grow our residential lettings portfolio, with a particular focus on Mandarin-speaking landlords and investors
- Identify and pursue new landlord opportunities through networking, referrals, and proactive outreach
- Build long-term relationships with landlords and key referral partners
- Collaborate closely with the marketing team to develop campaigns and materials tailored to Mandarin-speaking audiences
- Manage the full BD cycle from initial contact through to signed instruction, then hand over cleanly to our client relations team
- Maintain accurate, up-to-date records of all client interactions and pipeline activity in the company CRM
- Conduct market research to stay informed about industry trends, competitor activity, and the prime central London lettings landscape
- Prepare regular reports on pipeline status, instructions won, and market insights for senior management
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The Right Candidate Will Have
- Current experience working in the residential property industry (sales or lettings) — this is essential
- A minimum of 2–3 years in prime central London property, with previous business development or senior negotiator experience and a proven track record of winning new client business
- Strong persuasive and relationship-building skills — someone who turns a contact into a signed instruction
- Direct experience working with Chinese landlords and investors
- A genuine enjoyment of winning new business and the chase that comes with it
- Strong organisational skills and confidence using CRM platforms (Salesforce or similar) to manage pipeline and track activity
- A clear understanding of the luxury market and the lifestyle these clients expect
- A polished, professional manner appropriate to a HNW client base
- Fluency in Mandarin (Cantonese a plus), plus excellent spoken and written English
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Desirable
- Lettings-specific experience (a plus, but sales-only candidates with the right BD track record are welcome)
- ARLA Propertymark qualified
- Existing network within Chinese investor groups, family offices, or property circles in London or overseas
- Existing relationships in prime central London developments
- Knowledge of UK lettings law and regulatory standards
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