Konecranes
Business Development Manager – Light Lifting Equipment (LLE)
Get notified of more jobs like this · No spam, ever
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
At Konecranes, we believe that great customer experience is built on the people behind the Konecranes name. Everything we do, we do with passion and drive. We believe diversity drives business success and is the foundation for our growth. We welcome different backgrounds and skills that enrich our community and we promote a place where we can ALL be ourselves. This is what makes Konecranes a unique place to work.
Job Description
Job Purpose
The Business Development Manager (BDM) – Light Lifting Equipment (LLE) will be responsible for driving the growth and expansion of the LLE product portfolio across the UK & Ireland. The role will act as the subject matter expert for LLE solutions, supporting both existing and new customer development activities while working alongside the wider sales organisation to increase market penetration, revenue, and profitability.
The BDM will focus on identifying new opportunities, developing targeted growth plans, and supporting account teams to successfully position and sell LLE products and solutions.
Key Responsibilities
Business Development
- Develop and execute a strategic growth plan for the LLE product portfolio across assigned accounts and target markets.
- Identify, qualify, and pursue new business opportunities that increase LLE sales and market share.
- Drive customer engagement activities focused on expanding the adoption of LLE solutions.
- Develop and maintain a robust pipeline of LLE opportunities.
Customer & Account Development
- Build strong relationships with key decision-makers and influencers within customer organisations.
- Work with sales teams to identify cross-selling and upselling opportunities within existing accounts.
- Support major customer visits, presentations, demonstrations, and commercial negotiations related to LLE products.
- Act as a trusted advisor to customers on LLE applications and solutions.
Product & Technical Expertise
- Provide technical and commercial guidance during customer discussions and opportunity development.
- Support the preparation of quotations, proposals, and solution recommendations in collaboration with engineering and offer support teams.
- Deliver internal product training and knowledge-sharing sessions to develop LLE capability within the sales organisation.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Market Development
- Monitor industry trends, market developments, and competitor activity within the LLE segment.
- Identify emerging applications, sectors, and customer requirements that create new growth opportunities.
- Work closely with product management and leadership teams to provide market feedback and support future product development initiatives.
Collaboration
- Partner with External Sales both in Equipment and Service, Inside Sales, Engineering, and Offer Support teams to maximise conversion of LLE opportunities.
- Support strategic growth initiatives and campaigns focused on the LLE portfolio.
- Ensure effective coordination between regional sales teams and product specialists.
Qualifications
Key Skills & Experience
Essential
- Minimum 5 years' experience in a Business Development Manager, Sales Manager, Key Account Manager, or similar industrial sales role.
- Proven experience selling industrial products, equipment, or technical solutions within manufacturing environments.
- Demonstrated success in identifying, developing, and converting new business opportunities.
- Strong experience developing relationships with Operations, Engineering, Maintenance, Production, and Procurement stakeholders.
- Strong commercial awareness with the ability to develop account growth plans and business cases.
- Excellent communication, presentation, negotiation, and CRM pipeline management skills.
Desirable
- Experience within lifting equipment, material handling, cranes, industrial equipment, or engineering sectors.
- Existing knowledge of Light Lifting Equipment (LLE) products and applications.
- Established network of contacts within Automotive OEMs, Tier 1/Tier 2 suppliers, and Manufacturing organisations.
- Experience in capital equipment sales and value-based solution selling.
- Technical or engineering qualification relevant to industrial equipment or manufacturing.
- Experience working across multi-disciplinary sales, service, and engineering teams.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Key Competencies
- Business Development – proactively identifies, develops, and converts new opportunities to achieve sustainable growth.
- Commercial Mindset – understands pricing strategy, profitability, customer value propositions, and commercial decision-making.
- Customer Focus – builds strong customer relationships and develops solutions that address operational and business challenges.
- Strategic Account Management – develops and executes account growth plans, identifying cross-selling and upselling opportunities.
- Influence & Collaboration – works effectively across sales, engineering, service, and support functions to deliver successful outcomes.
- Product & Market Expertise – applies industry knowledge, market awareness, and product expertise to strengthen competitive positioning.
- Communication & Stakeholder Management – engages confidently with stakeholders at all levels and effectively presents solutions and business cases.
- Results Orientation – focused on achieving order intake, revenue growth, pipeline development, and market share objectives.
Additional Information
We offer:
- Competitive basic salary
- Sales commission scheme
- Company car
- Contributory pension, life assurance and income protection scheme
- 25 days annual leave, plus bank holidays
- Optional buy/sell holidays
- Employee shares save scheme
- Retail, leisure and travel discounts
- Long service rewards
About Konecranes
Konecranes moves what matters. We are a global leader in material handling solutions, serving a broad range of customers across multiple industries. We consistently set the industry benchmark, from everyday improvements to the breakthroughs at moments that matter most, because we know we can always find a safer, more productive and sustainable way. That's why, with 16 000+ professionals in over 50 countries, we are trusted every day to lift, handle and move what the world needs.
Equal Opportunity Employer
Konecranes is committed to ensuring that all employees and job applicants are treated fairly in an environment which is free from any form of discrimination.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills