Propel
Business Development Manager
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Business Development Manager – SaaS / Finance Technology
Location: Hybrid – Remote with weekly travel into London
Sector: SaaS / Finance Technology
Focus: New Business / Mid-Market
We're working with an established and growing B2B SaaS business that provides cloud-based finance technology to mid-market organisations.
The business combines the stability of an established software company with a new scale-up mentality, and they're now looking for an experienced Business Development Manager to help accelerate new customer acquisition.
This is a genuine new business role. We're looking for someone who enjoys prospecting, opening doors and navigating complex sales processes through to close.
The Role
You'll be responsible for winning new mid-market customers, building relationships with senior finance stakeholders and owning opportunities throughout the full sales cycle. Key responsibilities include:
- Win new business – identify, develop and close new mid-market customers.
- Build your own pipeline – balance inbound opportunities with proactive outbound prospecting and self-generated leads.
- Engage C-level stakeholders – build relationships with CFOs, Finance Directors and senior decision-makers.
- Own the full sales cycle – from initial outreach and discovery through demos, business cases, negotiation and close.
- Consult rather than simply sell – understand customer challenges and demonstrate how technology can improve their finance operations.
- Influence GTM strategy – play an active role in shaping customer acquisition as the business scales.
- Collaborate internally – work alongside technical and delivery teams to ensure a smooth transition from signed contract through to go-live.
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What We're Looking For
We're particularly interested in people who have:
- 2+ years' experience closing new business within SaaS or software.
- A genuine hunter mentality with a track record of generating their own opportunities.
- Experience selling into the mid-market, ideally across sales cycles of around 3–6 months.
- Strong pipeline generation and outbound prospecting experience.
- Confidence engaging with C-suite and senior decision-makers.
- Experience selling finance, accounting, ERP or business software would be highly advantageous, but isn't essential.
- Experience navigating multiple stakeholders and developing compelling business cases.
- A consultative approach to selling complex software solutions.
- Flexibility to meet prospects face-to-face and travel across the UK when required.
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Why Join?
This is an opportunity to join an established software business entering a new phase of growth, with the autonomy to build pipeline, win customers and directly influence how the commercial function develops.
The business offers weekly London office attendance alongside:
- Competitive base salary + transparent OTE
- 25 days' holiday
- Pension
- Laptop and phone/internet expenses
- 3 paid charity days per year
- Genuine autonomy without micromanagement
If you're a SaaS Business Development Manager who enjoys hunting, opening doors and closing new business, I'd be keen to speak.
Apply or message me directly for a confidential conversation.
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