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Business Development Manager
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Business Development Manager – FMCG / Food & Beverage
About the Role
We are hiring a Business Development Manager in London to drive offline sales across retail, wholesale, and HoReCa (Hotel, Restaurant & Café) channels.
This is a hands-on, commercially focused sales role suited to someone who is ambitious, entrepreneurial, and excited by the opportunity to help build and grow a consumer brand in the UK market.
Key Responsibilities
Commercial & Offline Sales
- Market Expansion: Identify and onboard new retail, wholesale, independent stores, specialist food retailers, dessert shops, and HoReCa partners across London and the wider UK.
- Sales Growth: Deliver monthly and quarterly revenue targets through structured prospecting, outreach, and relationship building.
- Channel Development: Develop distribution across independent retail, premium grocers, specialist food channels, and foodservice.
- Account Management: Manage key accounts, drive repeat orders, maintain strong relationships, and ensure product availability.
- Brand Activation: Support sampling campaigns, in-store promotions, and local marketing initiatives to increase awareness and sales.
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Market Intelligence
- Competitor Tracking: Monitor competitor pricing, product assortment, promotions, and category trends across both offline and online channels.
- Commercial Insight: Provide market feedback and recommendations to leadership around product launches, pricing, customer opportunities, and channel strategy.
Candidate Profile
- 4–7 years' experience in business development or sales within FMCG, food & beverage, consumer goods, specialist foods, or a related sector.
- Strong understanding of the UK retail and HoReCa landscape, particularly across London.
- Proven ability to open new accounts, develop commercial relationships, and deliver against sales targets.
- Comfortable using CRM systems, digital dashboards, and performance data to manage activity and track results.
- Entrepreneurial, self-motivated, and comfortable working in a fast-paced, scaling business.
- Strong commercial awareness with excellent communication, negotiation, and relationship-building skills.
- A genuine interest in food, consumer brands, and developing new routes to market would be advantageous.
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What We Offer
- The opportunity to play a key role in building and expanding a growing consumer brand's UK presence.
- A high-ownership position with significant scope to influence commercial strategy and growth.
- Strong leadership support and the opportunity to work in an entrepreneurial environment.
- Competitive salary, performance-based incentives, and opportunities for progression.
Location
- London, United Kingdom This is a field-intensive role, with regular travel across London and the wider UK alongside digital and commercial responsibilities.
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