Diaspora Insurance
Business Development Officer
Birmingham
Posted 1 day ago
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Role detail
Position requirement
Department: Business Development and Channels
Reports to: Business Development Manager for the respective corridor
Location: Assigned corridor or territory, as specified in the appointment
Direct reports: None by default. Coordinates assigned sales support partners under the BDM’s authority.
Employment terms: Grade, remuneration, working arrangements and contract type to be confirmed by HR.
REGIONS: SADC or Zimbabwe, Nigeria, East Africa
Role purpose
Support the Business Development Manager to grow Diaspora Insurance’s business in the assigned corridor by developing community and commercial relationships, generating qualified leads, supporting the sales network and maintaining an accurate pipeline. The officer translates the corridor plan into regular prospecting, partner engagement and follow-up, helping deliver sustainable new business and a positive customer experience.
Key responsibilities
Corridor development and partnerships
- Implement the territory activity plan agreed with the BDM, identifying priority communities, employers, churches, associations, businesses and other referral partners.
- Arrange prospect and partner meetings, presentations and local activations; maintain a record of opportunities, next steps and expected outcomes.
- Gather competitor, customer and market feedback and recommend practical changes to the corridor plan.
Lead generation and pipeline management
- Generate permissioned leads through self-initiated events, client referrals, approved vCards, Super Introducers and corridor-aligned influencers or lead generators.
- Register leads promptly in the approved CRM, recording source, consent, contact details, owner and next action; check duplicates before allocation.
- Coordinate allocation and follow up with the BDM and Sales Executives, monitor ageing leads and escalate gaps in contact or conversion.
Sales network support
- Help identify, recruit and onboard suitable Sales Executives, Super Introducers and Lead Generators, subject to the BDM’s approval and required checks.
- Coordinate product briefings, approved materials, vCard access and activity schedules; reinforce the different boundaries of referral, lead capture and sales roles.
- Track partner activity and production, identify inactive or struggling partners, and recommend coaching, reactivation or reassignment to the BDM.
- Support verification of referral and commission records; submit evidence for approval without promising unapproved payments.
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Sales and customer support
- Arrange needs based sales discussions and support applications. Conduct product explanations, quotations or sales only after training and written authorisation for the relevant market and activity.
- Support collection of required onboarding documents through approved processes and coordinate resolution of incomplete applications with Sales and Operations.
- Help customers reach the correct service team; escalate complaints, policy document delays and potential misselling promptly.
- Support early policy retention by checking that customers understand the cover, premium obligations and servicing channels; route payment issues to the team responsible.
Events and Marketing coordination
- Propose corridor events with expected leads, conversion outcomes, costs and staffing needs; obtain approval before making commitments.
- Coordinate corridor influencers with Marketing on approved content and tracking, while the BDM owns the corridor commercial outcome.
- Prepare event lead records and outcome reports. Corporate events, ambassador leads and company vCard leads follow the central call centre route unless an approved exception is recorded.
Reporting and accountability
- The BDM sets priorities, approves activity plans and reviews performance. The officer submits a weekly activity and pipeline report and a monthly performance summary covering leads, source quality, meetings, partner activity, applications, issued policies, premium, conversion, expenditure and exceptions. Marketing provides brand and campaign guidance; Compliance provides activity and conduct guidance; Finance verifies expenditure and payments; Operations supports onboarding and servicing.
Authority and role boundaries
- The officer may prospect, arrange meetings, coordinate approved activities and maintain the pipeline within delegated authority. Recruitment appointments, partner contracts, sponsorships, expenditure, pricing changes and commission commitments require the appropriate approval. Lead Collectors and Super Introducers collect or refer contacts and must not provide insurance advice or quote premiums. Customer information must be handled only through approved systems and procedures.
Performance measures
- The BDM agrees corridor-specific monthly and quarterly targets and records them in the officer’s performance scorecard. Targets should reflect the corridor plan, available resources and the officer’s authorised sales scope.
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| Measure | Evidence and assessment |
|---|---|
| Qualified leads | Number of unique, usable, permissioned leads against target; completeness and source attribution. |
| Pipeline follow-up | Timely allocation, recorded attempts and next actions; first attempt within the agreed channel SLA. |
| Business outcomes | Applications, issued or incepted policies and premium against target; measure stages separately. |
| Conversion and retention | Qualified lead to policy conversion; cancellations, lapses and early retention for sourced business. |
| Partner development | Approved partners onboarded, active partner rate, referrals and production per active partner. |
| Events and partnerships | Meetings and activations delivered; qualified lead yield, conversion and cost per policy. |
| Quality and conduct | CRM accuracy, onboarding completeness, adherence to approved materials and resolution of exceptions. |
| Reporting | Complete weekly and monthly reports submitted by the agreed deadlines. |
Qualifications And Experience
- Diploma or degree in business, marketing, sales or a related field, or equivalent relevant experience.
- Typically, at least two years’ experience in business development, sales, community engagement or partner coordination; insurance or financial services experience is advantageous.
- Working knowledge of the assigned diaspora community and corridor; ability to build relationships across cultures.
- Competence in CRM systems, spreadsheets, digital lead generation and performance reporting.
- Required local permissions and role-specific training or certifications must be in place before carrying out authorised activities.
Core competencies
- Relationship building; commercial judgement; prospecting and follow-through; clear communication and presentation; planning and coordination; data accuracy; customer focus; ethical conduct; cultural awareness; accountability and teamwork.
Working arrangements
- The role may involve travel within the corridor and attendance at approved evening or weekend community events. Travel, expenditure and working arrangements are agreed with the BDM and HR under company procedures.
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