Appficiency
Business Development Rep - UK
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About Us
Appficiency is a global technology and professional services firm that solves complex business challenges through the intelligent application of enterprise software, automation, and AI. We're a proud Oracle NetSuite Alliance Partner; Salesforce Crest Partner; Microsoft Gold Certified Partner, and much more: our evolution has taken us well beyond a single platform, making us a multi-technology advisory and implementation partner across ERP, CRM, cloud platforms, and AI-driven solutions. What sets us apart is a "technical-first" approach, teams who understand both business logic and deep system architecture paired with a genuine belief that our people are our greatest strength, and that's who we invest in first.
The Opportunity
As a Business Development Representative (BDR), you will be the front line of Appficiency's growth engine — generating and qualifying new business opportunities within the NetSuite and broader multi-technology ecosystem. You'll focus on key target verticals including Trucking & Logistics, regulated industries (government, education), and Engineer-to-Order/Construction, researching target accounts, running outbound prospecting campaigns, and engaging decision-makers to build a strong pipeline for the sales team. This role is ideal for someone early in their sales career who understands the multi-tech space and is eager to grow into a closing sales role.
What You'll Do
- Identify and research target accounts and prospects within ERP, CRM, cloud platforms, and AI-driven solutions, with a focus on Trucking & Logistics, regulated industries (government, education), and Engineer-to-Order/Construction
- Execute outbound prospecting campaigns via email, phone, LinkedIn, and other channels to generate qualified leads
- Qualify inbound leads, ensuring they meet ideal customer profile (ICP) criteria before handoff to Account Executives
- Book qualified meetings and demos for the sales team, maintaining a consistent, healthy pipeline
- Maintain accurate, up-to-date records of prospect interactions and pipeline activity in Salesforce and NetSuite
- Collaborate closely with Marketing and Sales to refine messaging, targeting, and campaign effectiveness by vertical
- Meet or exceed monthly and quarterly pipeline generation and activity targets
- Participate in sales enablement training to continuously improve prospecting and qualification skills
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What You'll Bring
- 2-3 years of experience in a Business Development, SDR/BDR, or similar outbound sales role
- Experience in the Salesforce, NetSuite or other major business application ecosystem or adjacent to SaaS/ERP/CRM space strongly preferred
- Familiarity with Trucking & Logistics, regulated industries (government, education), or Engineer-to-Order/Construction is a plus
- Proven track record of meeting or exceeding pipeline generation or activity quotas
- Excellent verbal and written communication skills, with strong phone and email prospecting ability
- Comfort using CRM and sales engagement tools (Salesforce, LinkedIn Sales Navigator, etc.)
- Strong organizational skills and the ability to manage a high volume of outbound activity
- A resilient, coachable mindset with genuine curiosity about prospects' business challenges
- Ability to work independently in a fast-paced, target-driven environment
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What Will Set You Apart
- Genuine familiarity with NetSuite/Salesforce or comparable ERP/SaaS platforms, enabling credible prospect conversations from day one
- Prior exposure to Trucking & Logistics, regulated industries, or Engineer-to-Order/Construction, allowing for faster ramp-up on vertical-specific messaging
- A track record of consistently exceeding pipeline or meeting-booked targets in a prior BDR/SDR role
- Sharp research skills — able to quickly identify the right accounts, contacts, and angles for outreach
- Strong resilience and coachability, adapting messaging based on feedback and market response
- Genuine curiosity about clients' business challenges, going beyond scripted outreach to build real rapport
What Success Looks Like
- You consistently meet or exceed monthly/quarterly pipeline generation and qualified meeting targets
- Account Executives trust the quality of leads you hand off, with strong lead-to-opportunity conversion rates
- Your CRM records are accurate and current, giving the sales team reliable pipeline visibility
- You're building genuine market and vertical-specific knowledge (Trucking & Logistics, regulated industries, Engineer-to-Order/Construction), improving conversation quality over time
- You're on a clear trajectory toward promotion into a closing sales role (e.g., Account Executive)
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