Fanplayr
Business Development Representative
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Fanplayr Overview
Fanplayr is a global leader in AI-powered conversion optimization, helping retailers and brands transform customer and product data into measurable business growth. Powered by proprietary Verada AI technology, Fanplayr combines real-time personalization, behavioral data intelligence, and AI-powered product intelligence to optimize every stage of the customer journey. From enriching product catalogs for AI-powered commerce to delivering intelligent customer experiences, Fanplayr enables brands to improve product discovery, increase engagement, boost conversions, and drive measurable revenue growth across digital channels.
Fanplayr is a privately held company headquartered in Palo Alto, California, with offices in Milan, London, Buenos Aires, Tokyo, Mexico City, São Paulo, and Melbourne.
Position Summary
The Business Development Representative (BDR) supports new business activities in the UK market, a key component contributing to pipeline growth and the generation of qualified opportunities.
The role is focused on the early stages of the sales cycle: prospect identification, outreach, qualification, and support to the sales team during initial engagement. It is an entry-level position with strong exposure to AI, SaaS, digital marketing, and e-commerce, ideal for building a solid foundation in commercial and strategic roles.
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What you’ll do
- Support prospecting activities in the UK market, identifying target companies aligned with Fanplayr’s positioning.
- Build and manage prospect lists using internal sales intelligence tools.
- Execute multichannel outreach (email, LinkedIn, calls) to generate interest and initiate conversations.
- Qualify leads through initial discovery, gathering information on business models, goals, and needs.
- Collaborate with the Sales team to convert qualified leads into tangible opportunities.
- Prepare supporting materials for meetings and demos (presentations, initial insights, use cases).
- Keep internal monitoring files consistently updated with accurate and timely information on activities and pipeline.
- Monitor market trends and competitors to improve targeting and messaging.
- Contribute to the continuous improvement of outbound and lead generation processes.
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Who you are
- Strong interest in AI, digital, SaaS, e-commerce, and data-driven marketing.
- Analytical mindset: ability to quickly understand business contexts and identify opportunities.
- Clear and effective communication skills.
- Proactive and execution-oriented: able to move fast and iterate.
- Commercial attitude: curiosity, resilience, and ability to handle rejection and feedback.
- Organized and detail-oriented in managing information and tools.
- Energetic and motivated to grow in a fast-paced, international environment.
Requirements
- Fluent English (written and spoken).
- Familiarity with digital tools (LLM’s, CRM, Excel, LinkedIn).
- Interest in B2B sales and technology solutions.
- Graduate Degree. (Economics, Marketing, Communication, or related fields - preferred but not mandatory).
What we offer
- Growth path toward Sales or Account Management roles.
- Ongoing training on AI, SaaS sales, digital marketing, and personalization.
- Young, international, high-growth environment.
- London-based office with flexible working model.
- Competitive compensation package aligned with junior level.
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