Crackle AI
Business Development Representative
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Company Description
Crackle AI is a UK-based agency that helps small and medium-sized enterprises turn artificial intelligence into practical, measurable business results. The company focuses on solving the “SME AI dilemma” by providing ready-to-use tools and human-led guidance that make AI adoption straightforward and cost-effective. Crackle AI supports clients across planning, growth, customer service, and cost reduction using AI-driven market analysis, lead generation engines, and intelligent automation. All products and services are designed for lean teams with limited budgets, emphasizing immediate value, clear ROI, and scalable solutions. Applicants joining Crackle AI will be part of a team that blends human insight with advanced AI to help SMEs gain a competitive edge in a fast-moving market.
Role Description
The Business Development Representative is a full-time, remote role focused on driving new business and revenue growth for Crackle AI. In this role, you will:
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- Prospect and qualify leads
- Manage inbound and outbound outreach
- Nurture relationships with decision-makers at small and medium-sized enterprises
- Conduct discovery calls to understand client needs
- Present Crackle AI’s solutions
- Collaborate with the sales and marketing teams to refine messaging and campaigns
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Daily activities include:
- Managing a sales pipeline
- Using CRM tools to track opportunities
- Preparing proposals
- Coordinating with internal stakeholders to ensure a smooth handoff to implementation teams
You will be expected to:
- Meet activity and performance targets
- Provide feedback from the market
- Represent Crackle AI professionally in all customer interactions
Qualifications
- Strong Inside Sales and Lead Generation skills, including prospecting, qualifying, and managing a sales pipeline
- Proven Sales and Business Development experience, with the ability to identify opportunities, pitch solutions, and drive deals to close
- Excellent Communication skills, both written and verbal, with the ability to explain AI-driven solutions clearly to non-technical stakeholders
- Comfort using CRM and sales enablement tools, plus basic understanding of digital sales channels (email, LinkedIn, phone outreach)
- Ability to work independently in a remote environment, manage time effectively, and meet or exceed performance targets
- Experience selling B2B technology, SaaS, or AI-related solutions is highly beneficial
- Familiarity with SME business challenges and a consultative, problem-solving approach to client conversations
- Bachelor’s degree in Business, Marketing, or a related field, or equivalent professional experience
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