Edify Systems
Business Development Representative
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Role Description
We are looking for a driven and energetic Business Development Representative (BDR) to join our growing commercial team, based in London. You will play a key role in identifying, qualifying and engaging potential customers, helping to build a healthy pipeline for our Account Executives and supporting our expansion into new markets.
Key Responsibilities
- Identify and research high-potential hospitality operators across the UK, USA, Middle East and Europe.
- Run outbound campaigns across email, phone, LinkedIn and events to create meaningful conversations.
- Qualify interest quickly and book discovery meetings for the Founder & AE team.
- Build and maintain a clean, accurate pipeline in our CRM.
- Work closely with marketing and sales to refine messaging, target lists and outreach tactics.
- Become fluent in Edify's product and value proposition so you can handle early-stage questions confidently.
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Requirements
- 1-2 years experience in a BDR, SDR or similar outbound sales role, ideally in SaaS.
- Comfortable making high-volume outbound calls and writing concise, personalised outreach.
- Resilient, curious and genuinely interested in how hospitality operators run their businesses.
- Strong written and verbal communication skills.
- Coachable and hungry for feedback - you actively look for ways to improve.
- Based in or able to commute to our London office near Tottenham Court Road.
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Preferred Qualifications
- Experience selling or prospecting into hospitality, restaurants or food & beverage.
- Familiarity with sales engagement tools (e.g., Apollo, Outreach, Salesloft, HubSpot).
- Experience working in a fast-growing startup or early-stage commercial team.
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