Williams Stanley and Co
Business Development Representative
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About Us
Williams Stanley & Co is a leading accountancy firm catering to a diverse range of clients within the hospitality industry, from high street chains to family-run cafes. Our company began with a mission to provide accurate and actionable financial insights to businesses, drawing from our founders' own experiences in managing multiple rapidly growing ventures.
About Teampay
TeamPay is a next-generation payroll platform built specifically for hospitality and powered by AI — "Hospitality Payroll, Reimagined." Built by hospitality experts for the sector, TeamPay automates payroll from start to finish: paying staff correctly and on time, handling shifts, tips, tronc and variable hours, and cutting out the manual checks that cause costly mistakes.
At the centre of the product is Nora, TeamPay's AI "PayPilot" — she answers payroll questions from managers and staff instantly, flags errors before they become issues, and takes the day-to-day stress out of running payroll.
TeamPay is owned and operated by Williams Stanley & Co, giving it the backing, hospitality-sector credibility and client network of an established accountancy firm behind a genuinely modern product.
About You
We are hiring a Business Development Representative to generate and book qualified meetings for TeamPay with multi-site hospitality operators, and to run the product demo personally.
This is an entry-level, outbound-focused role: you own the meeting and the demo end-to-end, and a Senior Member steps in to close once the demo has landed and the prospect is ready to move forward.
The role exists to build a healthy, predictable pipeline of qualified meetings that convert into paying TeamPay clients — not simply to fill a calendar.
Commission is deliberately weighted to the outcome of the meeting rather than the booking of it, so the quality of who you get in front of matters as much as how many.
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YOU ARE
- Background in SaaS/software sales, or the hospitality sector, ideally both.
- Comfortable presenting live and running a product demo, not just booking a meeting and handing it off.
- 0–2 years' sales, business development or customer-facing experience — or a highly motivated graduate/career-changer with the sector or SaaS background above.
- Confident and resilient on outbound prospecting, comfortable with rejection.
- Organised, with strong CRM hygiene and follow-up discipline.
- Genuinely curious about the hospitality sector and how TeamPay solves real operator problems.
- Coachable — willing to adjust targeting, messaging and demo delivery based on what converts, not just what books.
What You'll Be Doing
- Proactively source and prospect target accounts within the TeamPay ideal customer profile — multi-site hospitality/restaurant and pub operators.
- Book qualified meetings with the right decision-maker at target accounts, via outbound calling, email and other channels.
- Qualify prospects against agreed criteria before booking, so meetings are worth running.
- Run the product demo personally, confidently presenting TeamPay and handling first-line questions.
- Maintain accurate, up-to-date CRM records for all activity, meetings, demos and outcomes.
- Hand over cleanly to James for the close conversation once the demo has landed and the prospect is ready to move forward.
- Track the outcome of every demo through to close, since commission is tied to that outcome.
- Continuously refine targeting, messaging and demo delivery based on which meetings convert, not just which meetings get booked.
Targets & KPIs
- 20 qualified meetings booked and held per month.
- £1,000 new Monthly Recurring Revenue (MRR) closed/won per month, attributable to meetings this role booked and demoed.
COMMISSION STRUCTURE
Commission is deliberately weighted toward the outcome of the meeting, not the booking of it. A structure paid purely on meetings booked incentivizes volume over quality — this structure rewards meetings that actually convert into revenue.
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- Activity: £5 per qualified meeting held. Uncapped.
- Outcome (primary): 10% of Annual Contract Value (ACV) on any deal that closes from a meeting you booked and demoed, paid in the month the deal closes, within a 6-month attribution window from meeting to close. Fully uncapped.
Skills & Qualifications
- Able to run a confident, structured product demo unsupervised.
- Strong CRM and pipeline hygiene.
- Clear, professional written and verbal communication.
What We Offer
- Competitive base salary of £30,000 with uncapped commission, realistic OTE £45,000
- Membership to our Employee Recognition platform Hospitality Rewards - with numerous free perks and access to counselling services and training providers
- Ongoing career progression, training and support
- 30 days holiday entitlement pro rata (including Bank Holidays) with an additional day for each year of service
- Great pension scheme provided by Penfold
- Company collaboration and team days
- Flexible hybrid working model (2 days minimum in the office)
- Employee Assistance Programme and coaching for personal and professional development
- Enhanced parental leave policy and Additional Benefits (subject to length of service requirements)
- Birthday leave – an additional day of leave to be taken on or around your Birthday
- Mental Health Half Days – celebrating the power of 'Me Time'
- Annual Pay Reviews and Biannual Appraisals – career progression is everything!
- Perks and benefits on our HR platform Employment Hero
"We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age."
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