Stanley Black & Decker, Inc.
Business Development Representative EMEA
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Position Title: Business Development Representative EMEA
Organisation: CribMaster EMEA
Location: Remote, EMEA
Employment: Permanent
Come build your career.
About Us:
STANLEY Black & Decker is a global, purpose-driven industrial company headquartered in the United States, with 58,000 employees across more than 60 countries. The company is a leader in tools and storage, commercial electronic security, engineered fastening, and infrastructure solutions, and is committed to building a more sustainable world through support for trade skills, STEAM education, and makerspace programs.
CribMaster, acquired by STANLEY Black & Decker in 2011, is a leading provider of intelligent inventory and asset management solutions. Headquartered in Marietta, Georgia, CribMaster serves more than 12,000 customers across 36 countries, helping manufacturing facilities and job sites improve productivity, compliance, safety, and operational efficiency through software-driven vending, tool control, RFID, and inventory management solutions.
Together, STANLEY Black & Decker and CribMaster combine global strength, industry-leading technology, and a strong customer-first culture to deliver innovative solutions and meaningful impact worldwide.
You’ll get to:
- Qualify and nurture inbound and outbound leads, support lead generation campaigns, and maintain accurate Salesforce records.
- Conduct structured multi-channel prospecting across target EMEA accounts via calls, emails, LinkedIn, events, and campaigns.
- Engage prospects to understand operational challenges and introduce relevant CribMaster solutions.
- Identify and map multi-stakeholder buying groups across key functions and seniority levels.
- Build early-stage business cases and messaging around customer needs such as cost reduction, safety, compliance, stock availability, and productivity.
- Nurture strategic prospects through long sales cycles until qualified for handover to sales or channel partners.
- Build and manage a consistent pipeline of qualified leads for the EMEA sales team.
- Deliver against activity targets across calls, emails, LinkedIn, and other touchpoints.
- Follow up on leads from trade shows, digital campaigns, and other marketing activities.
- Use Salesforce to track outreach, response rates, qualification ratios, and pipeline progression.
- Provide regular activity and lead generation reports to management.
- Maintain a resilient and proactive prospecting mindset.
- Collaborate with marketing, technical, and customer service teams to support the sales process.
- Prepare and deliver product presentations and demonstrations as needed.
- Monitor market trends, competitor activity, and customer feedback to identify opportunities.
- Participate in industry events and trade shows, supporting lead generation and follow-up.
- Share best practices and support continuous improvement within the sales team.
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Who You Are:
- Experience in B2B business development or inside sales, preferably in industrial, aerospace, defence, manufacturing, MRO, logistics, or technical environments.
- Ability to prospect into complex B2B accounts with long sales cycles and multiple stakeholders.
- Comfortable engaging senior stakeholders across key business functions.
- Ability to translate customer pain points into relevant value messages.
- Knowledge of aerospace, defence, manufacturing, MRO, or regulated environments is a strong advantage.
- Strong communication, relationship-building, and organizational skills.
- Proficiency in Salesforce and digital sales tools; ZoomInfo and similar tools are a plus.
- Experience with LinkedIn Sales Navigator is a plus.
- Knowledge of AI and automation tools for prospecting and lead generation is a significant plus.
- Fluent English is mandatory; knowledge of 3+ European languages is a strong advantage.
- Analytical mindset with confidence working with sales KPIs and conversion metrics.
- Highly self-disciplined, autonomous, and comfortable working remotely.
- Customer-focused, proactive, adaptable, and resilient.
- Willingness to travel up to 35%.
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What You’ll Receive:
You’ll receive a competitive salary and a great benefits plan:
- Competitive compensation package and benefits aligned with local market practices.
- The opportunity to work in a highly international and flexible remote environment across EMEA.
- Exposure to a global industrial organization with strong brands, innovative solutions, and long-term career opportunities.
How You’ll Feel:
We want our company to be a place you’ll want to be and stay. Being part of our team means you’ll get to:
- Grow: Be part of a global company and develop your skills across multiple career paths.
- Learn: Build your commercial, technical, and market knowledge while working with experienced cross-functional teams.
- Belong: Experience a collaborative and inclusive workplace built on mutual respect and appreciation for diversity.
- Make an Impact: Help customers improve compliance, productivity, inventory visibility, safety, and operational efficiency through intelligent inventory and asset management solutions.
What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!
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