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Who Are We?
T&P is one of the world’s leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and WPP Media and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&P is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP’s proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.
We believe in The Power of &, connecting talent & tech to fuel brand growth. Our teams blend creative, media, experience and technology specialists from across our marketing practices. The performance mindset of these teams optimises to business outcomes in every channel, fueled by the latest innovations in AI.
Ultimately of course, we are our people. They’re the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers.
That’s why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be.
Overview
As a Business Director, you will be the strategic linchpin between our agency and a world-leading brand within your POD. Reporting to the POD Lead, you will drive client success by delivering high-quality integrated campaigns, building deep, trusted partnerships, and leading a multidisciplinary team. While AI integration, the DIPPAM workflow (Discover, Ideate, Plan, Produce, Activate, Measure), and the WPP Open platform are at the heart of our approach to unlocking unprecedented value and optimising operations, your core focus remains on robust commercial leadership, nurturing your account team, and ensuring your client remains at the forefront of a highly competitive landscape.
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Responsibilities
- Cultivate and expand senior-level client relationships, serving as a trusted strategic advisor and collaborative partner to the client's marketing and brand teams.
- Lead the development and execution of effective, high-quality integrated campaigns that meet client business objectives, leveraging AI-powered market intelligence and advanced analytics to identify new opportunities.
- Take full ownership of account profitability, including forecasting revenue, managing budgets, negotiating contracts, and ensuring the overall financial health and commercial viability of your portfolio using AI-powered financial tools.
- Guide, inspire, and nurture multidisciplinary POD teams, fostering a supportive, high-performance culture that effectively blends human creativity with AI tools and augmented agentic teams.
- Serve as the primary strategic interface and orchestrator between multiple internal agency disciplines, external agency partners, and key regional/global stakeholders, ensuring cohesive and integrated campaign delivery.
- Champion the seamless adoption and utilisation of the DIPPAM workflow across your portfolio, demonstrating how technology drives efficiency, effectiveness, and innovation across all stages.
- Identify and articulate new revenue streams and organic growth opportunities by showcasing the transformative power of our integrated agency offerings and the WPP Open platform.
- Proactively identify and implement solutions to enhance client service delivery, leveraging augmented agentic teams for routine tasks so your team can focus on strategic, high-value client interactions.
- Stay relentlessly informed about industry trends, consumer behaviour, and advancements in technology, proactively adapting strategies and advising your client on future-proofing their marketing efforts.
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Skills Required
- Client & Commercial Leadership: Proven track record of cultivating strong senior client relationships and acting as a trusted advisor, alongside advanced skills in financial management, P&L responsibility, and revenue generation.
- Integrated Campaign Expertise: Extensive experience in leading and delivering highly effective, multi-channel integrated campaigns that drive measurable business impact.
- Team Leadership & Development: Demonstrated ability to lead, mentor, and inspire multidisciplinary teams, fostering a culture of continuous learning, empathy, and collaboration.
- AI & Technology Acumen: A strong understanding of AI technologies and their strategic application in marketing, with the ability to integrate AI insights and tools (such as WPP Open) to drive commercial growth and team efficiency.
- Strategic Planning & Analytics: Expert ability to interpret complex data sets and AI-generated insights to inform strategic planning, campaign optimisation, and client recommendations.
- DIPPAM & Workflow Mastery: Deep understanding and practical experience with modern agency workflows, specifically how to leverage platforms to enhance collaborative processes.
- Communication & Influence: Superior communication, presentation, and negotiation skills, with the ability to articulate complex strategies and their business impact to diverse audiences.
- Industry Knowledge: Maintain an expert-level understanding of the client's specific industry, competitive landscape, and market trends to inform strategic recommendations.
T&P is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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