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Who Are We?
T&P is one of the world’s leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and WPP Media and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&P is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP’s proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.
We believe in The Power of &, connecting talent & tech to fuel brand growth. Our teams blend creative, media, experience and technology specialists from across our marketing practices. The performance mindset of these teams optimises to business outcomes in every channel, fueled by the latest innovations in AI.
Ultimately of course, we are our people. They’re the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers.
That’s why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be.
Overview
As a Business Director for Toyota, you will be the strategic lynchpin between our agency and one of the world's leading automotive brands. Reporting to the Client Lead, you will drive client success by fundamentally integrating AI-native strategies and augmented agentic teams into every facet of the Toyota account. This role is not just about managing an account; it is about pioneering the application of AI to unlock unprecedented value, optimise operations, and forge deeper, more intelligent client partnerships. You will lead the charge in leveraging AI-powered insights, our DIPPAM (Discover, Ideate, Plan, Produce, Activate, Measure) workflow, and the WPP Open platform to deliver superior client outcomes, redefine service models, and ensure Toyota remains at the forefront of a highly competitive automotive landscape.
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Responsibilities
- Cultivate and expand senior-level client relationships, serving as a trusted strategic advisor and partner to Toyota's marketing and brand teams.
- Lead the development and execution of client strategies that are inherently AI-driven, leveraging advanced analytics and AI-powered market intelligence to identify new opportunities and optimise Toyota's business objectives.
- Champion the seamless adoption and utilisation of AI-enhanced DIPPAM workflows across the Toyota portfolio, demonstrating how AI drives efficiency, effectiveness, and innovation across all stages.
- Proactively identify and implement AI-driven solutions to enhance client service delivery, including leveraging augmented agentic teams for routine tasks, enabling human teams to focus on strategic, high-value interactions.
- Take full ownership of account profitability, including forecasting revenue, managing budgets, negotiating contracts, and ensuring the overall financial health and commercial viability of the Toyota account using AI-powered financial tools.
- Guide and inspire multidisciplinary POD teams to effectively collaborate with AI tools and augmented agentic teams, fostering a symbiotic relationship that maximises productivity and creative output.
- Serve as the primary strategic interface and orchestrator between multiple internal agency disciplines, external agency partners, and key regional/global stakeholders (e.g., Toyota European central team), ensuring cohesive and integrated campaign delivery.
- Identify and articulate new revenue streams and growth opportunities for Toyota by showcasing the transformative power of the agency's AI-native offerings and the Open platform.
- Stay relentlessly informed about advancements in AI, machine learning, and their impact on the automotive industry and consumer behaviour, proactively adapting strategies and advising Toyota on future-proofing their marketing efforts.
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Skills Required
- AI-Native Business Acumen: A profound understanding of AI technologies, their strategic application in marketing and business, and a proven track record of leveraging AI to drive commercial growth and client success.
- Automotive Industry Expertise: Maintain an expert-level understanding of the automotive industry, competitive landscape, market trends, and consumer insights relevant to Toyota, applying this knowledge to inform strategic recommendations.
- Data-Driven Strategy & Analytics: Expert ability to interpret and apply AI-generated insights, predictive analytics, and complex data sets to inform strategic planning, campaign optimisation, and client recommendations.
- Leadership of Augmented Teams: Demonstrated experience in leading and inspiring multidisciplinary teams to effectively collaborate with AI tools and augmented agentic teams, fostering a culture of innovation and continuous learning.
- Commercial & Financial Optimisation: Advanced skills in financial management, including P&L responsibility, resource allocation, and revenue generation, with a proven ability to leverage AI for forecasting and efficiency gains.
- Strategic Client Partnership: Proven track record of cultivating and maintaining strong senior client relationships, acting as a trusted advisor who can articulate the value of AI-driven solutions.
- DIPPAM & Open Platform Expertise: Deep understanding and practical experience with the DIPPAM workflow and WPP's Open platform, specifically how AI enhances these processes.
- Communication & Influence: Superior communication, presentation, and negotiation skills, with the ability to articulate complex AI strategies and their business impact to diverse audiences.
T&P is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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