Origin Legal Ltd
Business Generation Director
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Business Generation Director
Legal & Professional Services | East Midlands, South Midlands & Home Counties
A highly regarded and ambitious law firm is seeking an experienced Business Generation Director to help drive the next phase of its growth strategy.
This is a rare opportunity to join a successful, entrepreneurial firm with a strong reputation, established client relationships and genuine growth ambitions. Working closely with the Managing Partner and senior leadership team, you will play a pivotal role in shaping commercial strategy whilst leading business development activity across key target markets.
This is not a traditional strategic business development position. The firm is looking for a commercially focused leader who enjoys being in the market, building relationships, creating opportunities and ensuring that strategy translates into measurable revenue growth.
The successful candidate will combine strategic thinking with hands-on execution and have the credibility to operate confidently with both senior partners and clients.
The Opportunity
You will take ownership of developing and embedding a focused sales and client development strategy, helping the firm identify where it can achieve the greatest commercial impact. Alongside this, you will provide leadership, challenge and accountability around business development activity, ensuring opportunities are progressed effectively and translated into tangible outcomes.
A key element of the role will involve building and maintaining relationships with senior decision-makers, key introducers and strategic clients across a variety of sectors, including manufacturing, logistics and technology.
Key Responsibilities
Strategic Business Development
- Develop and implement a clear and practical growth strategy aligned to the firm's priorities.
- Identify and target key clients, sectors and market opportunities.
- Drive cross-selling initiatives across practice areas.
- Analyse market opportunities and conversion performance to maximise return on business development investment.
- Ensure business development activity remains focused on opportunities with the highest growth potential.
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Sales Leadership & Execution
- Lead the firm's sales and opportunity management processes.
- Establish effective pipeline management and reporting disciplines.
- Support partners and fee earners in progressing opportunities through to instruction.
- Monitor conversion rates and business development performance.
- Create momentum, accountability and consistency around revenue-generating activity.
Client Relationship Development
- Build and maintain relationships with senior client contacts and key introducers.
- Represent the firm within regional business communities and target sectors.
- Generate opportunities through networking, events, referrals and direct engagement.
- Develop structured client relationship programmes to strengthen retention, growth and client penetration.
- Act as a visible commercial ambassador for the business.
Product & Service Development
- Work alongside partners to refine and commercialise client offerings.
- Ensure services are positioned clearly and effectively within target markets.
- Help create compelling value propositions and repeatable sales messaging.
- Support the development of scalable service offerings that deliver sustainable growth.
Partner & Team Development
- Coach and support partners and senior professionals in developing stronger commercial skills.
- Encourage a consistent and structured approach to client relationship management.
- Help embed a culture where business development is viewed as a shared responsibility.
- Challenge constructively and drive accountability across the business.
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What Success Will Look Like
Within the first 6-12 months you will have:
- Delivered a clear and prioritised business development plan.
- Established target client and introducer programmes.
- Embedded stronger pipeline management and reporting processes.
- Increased the volume and quality of qualified opportunities.
- Improved conversion rates and cross-selling activity.
- Enhanced the firm's presence across key target markets.
- Personally contributed to significant new client wins and revenue growth.
About You
The ideal candidate will bring:
- A proven track record in a senior business development, sales leadership or commercial growth role within a professional services environment.
- Experience of designing and implementing successful sales and growth strategies.
- A demonstrable ability to win, grow and retain key client relationships.
- Strong commercial acumen combined with a pragmatic, hands-on approach.
- The confidence and credibility to influence senior stakeholders.
- An ability to drive action, maintain momentum and deliver measurable results.
- You will be equally comfortable developing strategy in the boardroom as you are building relationships in the market.
- Most importantly, you will be someone who thrives on creating commercial opportunities, driving growth and helping ambitious organisations fulfil their potential.
Why Apply?
This is an opportunity to join a successful and forward-thinking professional services business at an exciting stage of its growth journey. The role offers genuine influence, visibility and the chance to make a lasting impact on the future direction and commercial success of the firm.
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