Right at Home Cardiff & Newport
Business Growth Manager
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Business Growth Manager
Private Client Growth | Cardiff & Newport
We are not looking to maintain the business - we are looking to significantly grow it.
Right at Home Cardiff & Newport is seeking a commercially driven, relationship-focused Business Growth Manager who can generate private enquiries, build trusted referral partnerships and convert opportunities into sustainable care packages.
Right at Home Cardiff & Newport is an established, high-performing homecare business delivering exceptional care and support across South Wales. As part of the award-winning Right at Home network, we have built a strong local reputation for quality, professionalism and outstanding Client service.
This is a senior, highly visible and hands-on growth role. You will work closely with the Director and operational leadership team, but you will also have the autonomy to develop ideas, test new initiatives and take ownership of the private growth pipeline from first contact through to conversion and ongoing relationship development.
The opportunity
We are looking for someone who is energised by winning new business, opening doors and seeing measurable results. You will be expected to spend significant time in the community, building relationships, representing the organisation and creating a reliable flow of high-quality private client opportunities.
Your primary objective will be simple: Grow private Clients, private care hours and sustainable revenue across Cardiff & Newport.
What you will be responsible for
- Creating and delivering a clear private client growth plan for Cardiff & Newport.
- Generating a consistent pipeline of new private enquiries through networking, partnerships, community engagement, events and targeted campaigns.
- Building trusted referral relationships with GP practices, hospital discharge teams, district nurses, social workers, case managers, occupational therapists, solicitors, financial advisers, charities, community groups, retirement developments and other local professionals.
- Following up opportunities quickly and professionally, working with the care team to turn enquiries into assessments and sustainable care packages.
- Improving enquiry-to-assessment and assessment-to-client conversion rates.
- Identifying underdeveloped markets, local trends and new partnership opportunities.
- Planning and leading local networking, presentations, community events and brand-awareness activity.
- Working closely with marketing colleagues to ensure activity generates measurable enquiries and return on investment.
- Maintaining an accurate growth pipeline, recording activity and reporting clearly on outcomes, risks and next steps.
- Using performance data to recommend actions, challenge underperformance and keep growth activity on track.
- Representing Right at Home as a credible, knowledgeable and trusted local care partner.
- Collaborating with the wider leadership team to ensure growth is matched by safe recruitment, operational capacity and exceptional Client experience.
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How success will be measured
| Growth measure | Expected focus |
|---|---|
| Private care hours | Sustained month-on-month growth |
| New private Clients | Quality starts and retained packages |
| Qualified enquiries | A healthy and active pipeline |
| Conversion rates | Enquiry to assessment to Client |
| Referral partnerships | New and productive professional relationships |
| Marketing and networking ROI | Activity linked to measurable outcomes |
| Revenue and package value | Growth against agreed quarterly targets |
| Pipeline discipline | Accurate records, follow-up and forecasting |
What your week may include
- Meeting local professionals and developing referral relationships.
- Attending networking groups, community events and business forums.
- Presenting Right at Home services to potential referral partners.
- Following up enquiries and progressing opportunities through the pipeline.
- Reviewing growth data, conversion performance and marketing results.
- Planning campaigns and community activity with the wider team.
- Visiting both office and community locations across Cardiff and Newport.
The person we are looking for
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You may ideally work in care, healthcare, private medical services, recruitment, estate agency, professional services, hospitality, account management or another target-driven business development environment. Care sector experience is helpful, but commercial drive, credibility and the ability to build relationships are more important.
- Proven success in business development, sales, account management, partnerships or commercial growth.
- A strong track record of generating leads, developing relationships and converting opportunities.
- Natural confidence when meeting new people, presenting and representing a business.
- A proactive, self-motivated approach - you do not wait to be told what to do.
- Commercial awareness and confidence using data, targets and KPIs.
- Resilience, persistence and the ability to maintain momentum when opportunities take time to develop.
- Excellent communication, influencing, follow-up and organisational skills.
- The ability to think strategically while remaining hands-on and action-focused.
- A full UK driving licence and willingness to travel regularly across Cardiff and Newport.
This role is not for everyone
If you are looking for a quiet, mainly office-based management position, this will not be the right role. This role is for someone who enjoys being visible, building relationships, creating opportunities, being accountable for targets and seeing their work directly influence business growth.
Why join Right at Home Cardiff & Newport?
- Competitive salary from [between £38,000 - £40,000], depending on experience.
- 20 Days annual leave + 8 Bank Holidays
- Company pension scheme.
- Autonomy to shape and influence the private client growth strategy.
- A supportive, friendly and ambitious leadership team.
- The opportunity to make a visible impact within an established and growing local business.
- The chance to work for a quality-led organisation that genuinely improves lives.
Ready to make an impact?
If you love building relationships, winning business and turning opportunities into results, we would like to hear from you. Apply online today and tell us how you would help Right at Home Cardiff & Newport become the first choice for private homecare across the region.
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