VMA Group
Business Intelligence Analyst
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Business Intelligence Analyst
Exclusive opportunity to join a fast-growing organisation within the UK telecommunications sector, supporting the development of a sophisticated commercial intelligence and analytics capability.
The Business Intelligence Analyst will transform customer and commercial data into actionable insight, helping teams across Marketing, Sales, Customer Services, and Commercial Strategy make better, evidence-based decisions. The role will cover reporting, customer analytics, forecasting, and predictive modelling, with exposure to increasingly automated and AI-enabled analytics.
Hybrid working – 3 days in Oxfordshire office, 2 from home
Key Responsibilities
- Develop dashboards, reporting, and analysis covering sales, marketing, customer behaviour, pricing, propositions, and customer service.
- Analyse commercial performance across customer acquisition, churn, ARPU, penetration, customer lifetime value, and marketing effectiveness.
- Translate complex data into clear insight and recommendations for commercial stakeholders.
- Support customer segmentation and analysis of customer behaviour, demographics, competitor activity, and market trends.
- Help develop and maintain commercial intelligence datasets and improve the quality and accessibility of commercial data.
- Support predictive modelling across acquisition, churn, upgrades, customer lifetime value, marketing performance, and forecasting.
- Analyse pricing trials, marketing campaigns, proposition launches, and other commercial experiments to identify performance and opportunities.
- Identify opportunities to automate reporting, improve data quality, and streamline analytical processes.
- Work closely with Technology, Operations, and wider commercial teams to resolve data issues and strengthen analytical capability.
- Contribute to trusted reporting frameworks and executive dashboards providing a consistent view of commercial performance.
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Skills & Experience
- Experience within commercial insight, business intelligence, data analytics, or performance reporting.
- Strong analytical capability with experience manipulating, interpreting, and drawing conclusions from complex datasets.
- Experience using Power BI, SQL, and Excel.
- Ability to communicate analytical findings clearly to non-technical commercial stakeholders.
- Commercially curious, with the ability to challenge assumptions and use data to identify opportunities and solve business problems.
- Experience within telecommunications would be particularly advantageous, although other data-rich, customer-focused sectors will be considered.
- Exposure to customer analytics, segmentation, forecasting, predictive modelling, or commercial experimentation would be beneficial.
- Experience with Snowflake, Python, R, or AI-enabled analytics tools would be advantageous.
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If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV: gcharles@vmagroup.com
Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.
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