Gruffman
Business Line Manager Active Safety - Troax
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Business Line Manager – Active Safety
What does it take to grow a business across multiple countries while helping customers create safer workplaces every day? This is an opportunity to shape the future of Active Safety in one of Troax’s most important regions and lead a growing business with significant potential.
Your new team
Active Safety is a strategic product line within Troax, dedicated to helping customers improve machine safety, operational reliability, and workplace protection. The team combines commercial expertise, technical knowledge, and close customer collaboration to create solutions that make a real difference.
As Business Line Manager, Active Safety, Central and North Europe, you become part of an international network spanning product management, sales, technical support, and operations. The business is growing, and so is the team. Together, you build market presence, strengthen customer partnerships, and bring new safety solutions to market.
About the job
As Business Line Manager, Active Safety, Central and North Europe, responsibility extends across both commercial growth and operational performance for the Active Safety business in the region. The mission is clear: strengthen existing business, expand market share, develop new customer relationships, and drive the successful execution of Troax’s Active Safety strategy.
The role combines strategic leadership with hands-on business development and close customer engagement. Active participation in developing the global Active Safety sales strategy is expected, while leading its adaptation and execution across Central and North Europe.
Key responsibilities include:
- Driving sales growth and achieving financial and operational targets for the Active Safety product line.
- Developing existing customers while identifying and securing new business opportunities.
- Providing product expertise and supporting successful product launches in collaboration with the product line organization.
- Leading and developing a growing team of sales and technical support professionals.
- Building strong customer relationships and delivering excellent business performance through structured execution and collaboration.
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The position reports to the VP Sales EMEA, with a dotted-line reporting relationship to the VP of the Active Safety Product Line. Collaboration takes place across regional sales organizations, product management teams, operations, and EMEA stakeholders.
Location
The role can be based in Sweden, the United Kingdom, the Netherlands, or Germany. Regular travel across Central and Northern Europe is a natural part of the position as you work closely with customers, colleagues, and business partners across the region.
Profile
A strong commercial leader with experience from industrial sales, business development, technical products, or safety-related solutions thrives in this role. Experience from the forklift truck industry is advantageous but not required. Knowledge of working across international markets, driving growth strategies, and leading teams in a matrix organization is valuable. Experience combining strategic planning with operational execution is important, as is the ability to build credibility with both customers and internal stakeholders. Strong business acumen, financial understanding, and the ability to work with performance metrics are essential. Fluency in English is required, and additional European languages are considered an advantage.
Success comes from a genuine interest in people, business, and technology. A collaborative and inclusive leadership style creates trust and engagement across teams and markets. Curiosity, resilience, and a strong drive to create results help navigate a dynamic international environment. Equally important is the ability to communicate clearly, build long-term relationships, and inspire others around a shared vision while acting as a role model for Troax’s culture and values.
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Why Join Troax?
Troax combines the strength of a global market leader with the culture of a company where people genuinely make a difference. This is a unique opportunity to shape a growing business area, influence strategy, build a team, and contribute to safer workplaces across Europe. Here, innovation, collaboration, and long-term thinking are part of everyday life.
How to apply
If this opportunity sounds right for you, we look forward to hearing from you.
We are partnering with Gruffman Recruitment & Consulting in this recruitment process. We review applications on an ongoing basis, so please submit your application no later than Aug 24. For questions about the role, contact Ulrika Gruffman at ulrika@gruffman.nu.
Troax is the global leader in mesh panel safety solutions - and we’re passionate about creating safer workplaces around the world. Founded in Sweden and now active in over 40 countries, we help customers protect people, machinery, and property through smart, reliable solutions for machine guarding, warehouse partitioning, and property protection.
Our growth continues strong: in 2025, sales totaled approximately €261 million, and we are now about 1,600 employees working together to drive innovation, quality, and customer value. Join a company with a friendly culture, a forward-thinking mindset, and the ambition to make a real difference.
Learn more: https://www.troax.com
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