The Quality Group GmbH
Business Unit Lead - Snacking (gn) - More Nutrition
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Head of Snacking Strategy
Start: Immediately
Level: Head of
Location: Germany, remote
Type: Full time (40h/week)
Own and shape the Snacking strategy of More Nutrition, a leading brand in functional nutrition. Join one of the fastest growing FMCG brands in Germany! We are looking for an experienced product marketing expert to take end-to-end ownership of some of our key Snacking categories and their strategy. Unique opportunity to be part of the journey of growing a 1 billion brand, of which Snacking will be a major growth pillar.
Your Mission
- Develop the Snacking category strategy to take it to a €500m business by 2028 across D2C, retail and Amazon globally.
- Take full ownership of some of our key Snacking categories. Manage the existing portfolio and innovation pipeline and define the strategy which snacking categories we want to enter next, and how.
- Develop the go-to-market strategies and marketing campaigns across relevant channels, ensuring seamless execution and performance monitoring.
- Collaborate closely with cross-functional teams, particularly product development and sales, to bring new products to market in line with the brand positioning.
- Stay on top of market trends, consumer insights, and competitive developments, translating data into actionable growth opportunities.
- Drive product launch excellence by building comprehensive rollout plans and coordinating all related activities across departments.
- Oversee product-related budgets, develop pricing and forecasting models, and analyze performance metrics to support strategic decisions.
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Your Experience & Skills
- Degree in Marketing, Business Administration, or a related field; a Master’s degree is an advantage
- 6+ years of experience in product marketing management within the FMCG industry
- Experience working on a Snacking brand
- Thrive in a fast-paced, agile environment and take ownership to deliver strong results
- Track record of successfully managing products across their full lifecycle—from idea to launch and beyond
- Well-versed in portfolio strategy, consumer segmentation, and product positioning techniques
- Skilled in planning and executing impactful go-to-market and activation strategies, including pricing and distribution
- Analytical thinker, enjoys working with data, and confident in market research, financial analysis, and planning
- Communicates clearly, presents ideas convincingly, and collaborates effectively across different teams and levels
Why Choose Us?
Being part of our team means joining a high-performing company with a diverse and inclusive culture. In our fast-growing team of over 1,200 employees, we combine our passion for sports nutrition, supplements, and healthy foods with cutting-edge technology, production, and logistics processes. All of this serves one goal: providing our customers with top-quality products to support their healthy and active lifestyle.
You can look forward to:
- A strong sense of team spirit
- Ongoing opportunities for professional growth and responsibility
- An exciting work environment that blends lifestyle and career
- Locations in Hamburg, Elmshorn, Kaltenkirchen/Nützen, and Elsdorf
- Diverse career opportunities in areas such as technology, product development, sales, marketing, and logistics
- Benefits such as:
- Flexible working hours and remote work options
- Attractive employee discounts
- Subsidy for the E-gym Wellpass
- Workation
- Corporate benefits
- 28 days vacation/year
- And much more
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About Us
The Quality Group (TQG) is an innovative provider of sports nutrition products, bringing together the successful brands ESN and More Nutrition since 2021.
ESN has been the German market leader in sports nutrition since 2004, offering products like protein powders, bars, and supplements designed for ambitious fitness goals. Founded in 2017, More Nutrition focuses on healthy, reduced-sugar foods, providing solutions for conscious nutrition and weight management without compromise.
TQG’s vision is to help people become the best version of themselves. With passion and innovation, the company develops high-quality products that promote health, performance, and joy in life. Its agile company culture and exciting career opportunities make TQG a strong partner not only for customers but also for employees.
This is us – The Quality Group – nice to meet you! Now it’s your turn!
We look forward to your application! Regardless of gender, age, background, or identity – what matters to us is who you are and what you bring to the table. Join our team and grow with us!
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