Marketing Campaign Manager (FTC Maternity Cover - 12 months) - Hybrid role with circa 3 days in the Radstock office

We're looking for a Marketing Campaign Manager with excellent communication skills, along with strong organisation and planning skills, creativity and commercial awareness. You will plan and implement marketing activities which deliver on the marketing strategy and support the sales strategy, both of which are aligned to the overall strategic company goals. Your exciting and innovative campaigns will maximise lead generation through developing methods and activities promoting our key products, services and new business proposition at CFH.

Key Objectives

• To generate marketing qualified leads to fuel the new business development and sales pipeline.
• Maintain rolling three-month plan of campaigns to target key target sectors informed by Group Head of Marketing and Operational Sales Manager within budget.
• Execute and project manage campaigns in collaboration with marketing team, ensuring tasks are delegated and undertaken to ensure timely campaign launch and delivery.
• Adopt an integrated campaign structure utilising a multichannel approach employing A/B testing of campaign elements. Optimise campaigns ‘in-flight’ to achieve best outcomes.
• Review and analyse data and performance of each campaign to optimise further and maximize ROI. Provide a monthly report on campaign metrics including ROI.

Key Responsibilities

• Create, develop and roll out of CFH’s marketing campaigns for all CFH Products and Services. To monitor performance of those campaigns and provide a positive return on investment.
• Maintain a campaign and content calendar aligned to Strategic Marketing Plan.
• To write and proof-read creative copy, in line with CFH’s tone of voice and business proposition.
• To update and maintain product user collateral and marketing material.
• To update and maintain CFH Websites, regularly adding content, news articles, blogs and campaign activity.
• To work with the business development team, providing leads, campaign data, sales and solution collateral and presentation decks.
• To attend the fortnightly sector working groups for Health, Local Government and Finance and working with the group to understand the sector, agree marketing activity and key messaging with an aim to generate new leads.
• To use Hubspot CRM for all marketing activity, measuring performance, tracking and analysis of the database and all activity.
• Conduct market research and analysing data to identify and define new and potential audiences and sectors for CFH’s products and services.
• To carry out client interviews, write and maintain CFH’s case study and collateral library.
• To contribute to the monthly report on marketing activity for the Executive Board.
• Ensuring all marketing activity is managed in compliance with the GDPR and CFH’s standard operating procedures. Working with our DPO’s to continuously monitor and maintain our Data Protection Impact Assessments (DPIA).
• To monitor competitors, their messaging and activity.