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Brand Campaign Manager | 📍London – Hybrid (1-2 days)
We’re the Moonpig Group – home to champion brands like Moonpig, Greetz, Red Letter Days, and Buyagift. Our mission is to make people feel loved, celebrated, and remembered through joyful, personalised gifts.
We lead the online gifting revolution with great products, clever tech, and a heartfelt commitment to creating meaningful moments.
Our culture thrives on making impacts, sparking smiles, and celebrating what matters—while supporting work-life balance and creative growth.
About the Role
We’re seeking a Campaign Manager to take ownership of integrated marketing campaigns from start to finish, ensuring seamless delivery across TV, digital, CRM, social, PR, and partnerships.
As an integral part of the Marketing team, you’ll:
- Work cross-functionally with specialists, creatives, agencies, and stakeholders.
- Oversee major seasonal (e.g. Christmas, Valentine’s, Mother’s Day) and always-on campaigns.
- Drive customer engagement, growth, and brand consistency through impactful, data-driven strategies.
This role is for someone who thrives on variety, loves collaboration, and loves shaping campaigns that resonate with millions.
Key Responsibilities
You will own each campaign from inception to analysis, ensuring maximum impact. Key tasks include:
Campaign Strategy & Execution
- Manage end-to-end launch of seasonal campaigns (e.g. Christmas, Valentine’s Day, Mother’s Day, etc.) across all channels.
- Develop and maintain detailed campaign plans, timelines, and briefs for execution.
- Coordinate cross-functional teams (creative, media agency, PR, CRM, social, partnerships) to deliver on time and to high standards.
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Day-to-Day Management & Activation
- Lead always-on campaign activity, ensuring customer engagement and retention.
- Continually optimise campaigns to improve performance and efficiency, including A/B testing and Learn and Learn strategies.
Feedback & Growth
- Support customer acquisition targets through campaign analysis.
- Strengthen engagement and repeat purchase across CRM, owned channels, and partnerships.
- Monitor and optimise campaign performance per audience segment.
- Contribute to post-campaign analysis and share key insights.
About You
- A strong track record in marketing, campaign management, or a related discipline (~6 years’ experience).
- Hands-on experience delivering multi-channel campaigns (digital, CRM, and social).
- Exceptional project management skills, able to manage competing priorities.
- A data-driven mindset, utilising insights to optimise decision-making.
- Attention to detail and a commitment to high-quality execution.
- Outstanding communication and stakeholder management to align cross-functional goals.
- Passionate creativity and hands-on campaign development.
Why Join Us?
We empower our team to thrive. Enjoy:
💰 Competitive Pay & Bonuses + excellent pension plans and staff discounts. 💆🏽 Wellbeing-First Benefits: Comprehensive private healthcare, mental health support, dog-friendly offices in London and the Netherlands. 🏖️ Flexibility at Heart: Generous holidays, hybrid opportunities (1-2 days in office), and up to 20 days international working time. 📈 Careers That Grow: Plot your development journey with learning allowances, coaching, and development programs.
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Interview Process
- Recruiter Screening – Chat with our recruiting team.
- Hiring Manager Target – Connect with role will suit your talents.
- Marketing Director Interview – Includes a presentation task to assess campaign planning.
- Offer! – If it’s a match we’d like you to join our team. 🎉
Our Ways of Working
We trust our colleagues to manage their tasks, offering flexibility for a healthy work-life balance. That said, we believe in embracing in-person collaboration—regular office time helps align teams and drive decisions. Your hybrid expectations will be discussed during recruitment.
Our Commitment to Equality, Diversity, and Inclusivity
We’re committed to building a place where everyone feels they own this culture, bringing their true self. Our progress is reflected in:
✨ Policies and Initiatives – Supporting working parents, neurodiverse colleagues, and more with inclusive work styles. ✨ Group-Wide Advocacy – Employee-led communities for LGBTQ+, Gender Balance, Neurodiversity, EMBRACE (Racial Awareness & Cultural Enlightenment). ✨ Far-Reaching Commitment – Embracing change to further build an inclusive workplace.
We ensure every voice and idea stays heard – because you can’t grow without it.
About Application Requests
If you’d like to apply, please use a preferred name if one exists, and share pronouns if comfortable. Need a reasonable adjustment or support during the process? Let us know! We’re here to help. 😊
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