EMR | Specialist in Marketing Recruitment
Campaign Manager
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Campaign Manager
A B2B financial services provider is seeking a Campaign Manager to design and implement integrated campaigns with a strong focus on lead generation.
Responsibilities:
- Manage the end-to-end design and execution of integrated campaigns – B2B & B2C across Europe
- Shape and deliver the marketing campaign strategy
- Craft engaging communications for internal and external audiences, with clear, consistent messaging and a strong brand voice.
- Work with subject matter experts to turn insight and expertise into content that strengthens market positioning and client engagement.
- Build strong connections across the wider marketing team to spark generate ideas, share best practice and create opportunities for collaboration.
- Work closely with sales to ensure campaigns are aligned with commercial objectives
- Implement campaigns across digital, email, paid media, social, content and events
- Be responsible for paid media planning, including briefing, audience strategy and channel selection
- Manage ROI and review performance
- Manage multiple campaigns with different audiences
- Lead post-campaign reviews and embed insights and learnings into future campaign planning.
- Use performance insight to understand what’s working, spot opportunities and keep improving marketing effectiveness.
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Requirements:
- Hands-on campaign integrated multi-channel experience - B2B and B2C strategy through execution
- Financial services experience is essential.
- Experience in asset or investment management is strongly preferred
- Knowledge of ETFs/ETPs would be an advantage.
- Exceptional campaign planning, project management, prioritisation and organisational skills, with the ability to manage multiple campaigns, stakeholders and competing deadlines simultaneously.
- Strong understanding of digitally focused, multi-channel marketing, including CRM/email, paid media, social and content
- UK experience essential
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