Boparan Restaurant Group
Campaign Manager - Slim Chickens
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BRG are a forward-thinking family of brilliantly diverse restaurant brands across the UK and Internationally.
We're passionate about food and hospitality and constantly looking for new ways to innovate, grow our brands and create memorable experiences for our guests.
Slim Chickens is one of the UK's fastest-growing chicken brands, built around our famous fresh, hand-breaded chicken tenders, distinctive Southern hospitality, and an unrivalled choice of sauces.
As we continue to grow the brand across the UK, we're building a marketing team with the ambition, pace and commercial focus to match.
We're looking for a Campaigns Manager who can turn our brand strategy and commercial priorities into brilliant campaigns that drive guests through our doors, build frequency and strengthen the Slim Chickens brand.
The Role
Reporting to the Marketing Director, the Campaign Manager will take ownership of the planning, development and end-to-end delivery of the Slim Chickens UK campaign calendar.
This is a commercially focused marketing role responsible for turning brand strategy, guest insight and trading priorities into integrated campaigns that deliver measurable results.
Working cross-functionally across Marketing, Operations, Food, Digital, Commercial and Finance, you'll lead campaigns from the initial insight and brief through creative development, launch, restaurant execution and post-campaign evaluation.
You'll be expected to combine strong brand thinking with commercial judgement: understanding both what will make guests choose Slim Chickens and what will drive performance for the business.
Key Responsibilities
Campaign Strategy & Planning
- Own and manage the annual and quarterly Slim Chickens marketing campaign calendar, aligned to brand strategy, trading priorities and commercial objectives.
- Translate business objectives, guest insight and market opportunities into clear campaign strategies and activation plans.
- Identify opportunities across the calendar to drive guest acquisition, frequency, average spend and brand consideration.
- Develop clear campaign objectives, KPIs, audiences and measurement frameworks before activity goes live.
- Work with the Marketing Director to evolve the longer-term marketing and campaign strategy for the brand.
End-to-End Campaign Leadership
- Lead the development and delivery of integrated, multi-channel campaigns from initial concept through to execution and evaluation.
- Write clear, inspiring, and commercially grounded briefs for creative, media, digital, CRM, social, PR, and restaurant activation.
- Own campaign critical paths, ensuring activity is delivered on time, on budget and to a consistently high standard.
- Ensure campaigns connect effectively across paid, owned, earned, digital and in-restaurant guest touchpoints.
- Act as the central marketing lead for major brand campaigns, ensuring stakeholders have clarity on objectives, responsibilities, timings, and deliverables.
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Commercial & Trading Focus
- A commercially focused marketer with a proven track record of delivering campaigns that drive a commercial return.
- Work closely with Commercial, Finance and Operations to ensure campaigns are commercially robust and operationally deliverable.
- Understand restaurant and trading performance and use this insight to identify marketing opportunities and priorities.
- Build clear commercial rationale and business cases for major campaign investment.
- Balance long-term brand building with short-term sales activation, ensuring activity contributes to both brand health and commercial performance.
- Identify opportunities to respond quickly to changes in guest behaviour, competitor activity, and trading performance.
Insight & Performance
- Use guest data, CRM insight, research, market trends, and competitor intelligence to inform campaign development.
- Establish clear success measures for campaigns and ensure performance is tracked against agreed KPIs.
- Lead post-campaign reviews, bringing together commercial, guest, and channel performance to understand effectiveness.
- Turn campaign results into clear recommendations and apply learnings to future activity.
- Champion a test-and-learn approach across the marketing calendar.
Cross-Functional Leadership
- Build strong relationships across Operations, Food, Commercial, Finance, Digital and other support functions.
- Lead cross-functional campaign meetings and ensure stakeholders remain aligned throughout campaign development and delivery.
- Represent the guest and the brand within commercial and operational conversations.
- Influence senior and operational stakeholders to ensure campaigns are executed brilliantly across the restaurant estate.
- Ensure restaurant teams have the information, tools and assets required to deliver campaigns successfully.
Creative & Brand
- Champion the Slim Chickens brand and ensure all campaign activity is distinctive, relevant, and consistent with our positioning.
- Work closely with internal creative resource and external partners to develop compelling campaign ideas and assets.
- Challenge creative work constructively to ensure it answers the brief and delivers against both guest and commercial objectives.
- Ensure campaign thinking translates effectively across different channels without losing the core idea.
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Budget & Partner Management
- Manage agreed campaign budgets and ensure investment is allocated effectively.
- Tracks spend against budget and ensure strong financial control across campaign activity.
- Manage relevant agency, supplier, and partner relationships, setting clear expectations and holding partners accountable for delivery.
- Identify opportunities to improve effectiveness and value from marketing investment.
About You
You'll be an experienced marketer who is equally comfortable discussing brand, creative and guest behaviour as you are sales, ROI, and commercial performance.
You'll be able to take a business challenge, turn it into a clear marketing brief and lead multiple teams and partners through to brilliant execution.
You'll Ideally Bring
- 5-7+ years of experience of commercial marketing at a similar level.
- 5+ years' experience in marketing, campaign management, brand marketing, or a related role, ideally within hospitality, retail, leisure, FMCG or another fast-paced consumer brand.
- Demonstrable experience of leading significant integrated marketing campaigns from strategy through to execution and evaluation.
- Strong commercial acumen and an understanding of how marketing activity influences sales, frequency, footfall, and guest behaviour.
- Experience using customer, market, and performance insight to shape marketing decisions.
- Strong project and campaign management skills with the ability to manage multiple complex workstreams simultaneously.
- Excellent stakeholder management skills with the confidence to influence colleagues across different functions and levels of seniority.
- Experience managing creative and/or media agencies and external partners.
- Strong written and verbal communication skills, including the ability to create compelling briefs and present recommendations.
- A highly organised approach with exceptional attention to detail.
- The ability to operate at pace, make decisions and take accountability for delivery.
- A collaborative leadership style combined with the confidence to challenge where necessary.
- A genuine passion for hospitality, food, culture, and building brands guests want to be part of.
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