Oxford Brookes University
Campaigns Marketing Officer
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Oxford Brookes University is distinctive in nature.
We are a modern and forward-thinking institution rooted in, and connected to a city with a rich history of culture and learning. We are a globally recognised University focused on providing high-quality teaching, delivering impactful research and an excellent student experience. Our vision is simple: “shape tomorrow through our unique blend of the modern and the traditional, by embracing diversity, seeking out the new and excelling in education and research.”
Our people are at the heart of the University - our excellence in teaching, research and knowledge exchange depends on the engagement, capability and wellbeing of our people. We strive to create and encourage an environment where people have the opportunity to develop, progress and thrive.
In acknowledgment of our commitment to gender equality and progression, we proudly hold the Athena SWAN Bronze award, a testament to our unwavering dedication to creating an inclusive and equitable environment for all. Join us at Oxford Brookes University, where every step forward is a leap toward a brighter tomorrow.
The role
The Campaigns Marketing Officer will be responsible for planning and implementing effective marketing campaigns that support the university’s student recruitment objectives.
You will work collaboratively with the wider marketing team, and key stakeholders across the university, as well as managing relationships with external agencies and suppliers to ensure effective delivery.
Key responsibilities and duties include:
- Developing and delivering integrated marketing campaigns, including the creation and curation of digital content.
- Advising colleagues on customer acquisition techniques across digital channels such as PPC, social media, and email marketing.
- Managing campaign budgets and ensuring all activities are delivered on time and within agreed resource limits.
- Utilising CRM systems and analytical tools to capture data, set up campaign architecture, monitor performance, and report on ROI to inform future strategy.
- Ensuring campaign communications reflect the university’s brand identity and adhere to regulatory frameworks.
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About the team
The Strategic Marketing and Communications team works to advance the profile and reputation of Oxford Brookes University, as well as support the strategic recruitment of students. The Global Campaigns team is a dynamic pool of marketing professionals working collaboratively across various portfolios to deliver university priorities.
What will I be doing?
- Planning and implementing marketing campaigns to build awareness and demand among target audiences.
- Editing and curating content for digital campaigns, ensuring appropriate tone and language.
- Commissioning design assets and video production from colleagues.
- Acting as a campaigns expert on PPC, social media, email, and content marketing.
- Using analytics to inform content strategy and measure campaign effectiveness.
- Developing briefs for agencies and suppliers to ensure effective delivery of marketing activities.
What skills do I need?
- A marketing degree or equivalent marketing experience.
- Experience in planning and implementing B2C lead-generation and digital campaigns.
- Strong communication, project management, and data analysis skills.
- Familiarity with CRM systems, social media, and analytical tools.
- Experience within the Higher Education sector (Desirable).
About the location
Based at our Gipsy Lane campus in Headington, you’ll experience the vibrant campus atmosphere and benefit from our modern, agile workspace. The campus is one mile from the centre of Oxford and is served by regular public transport. This role supports agile working styles with collaborative spaces and hybrid meeting facilities.
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This role is likely to require 1-2 days on campus per week.
Benefits
As an Oxford Brookes employee, you will enjoy a total of a minimum of 25 days holiday, rising with your service, plus 8 Bank Holidays and additional University concessionary Days (approx 5 per year).
We encourage and support hybrid working where the role allows and ensure that you have the necessary equipment to allow you to work flexibly.
We have an extremely competitive Local Government pension scheme with a generous Employer contribution rate, as well as providing all staff with financial education, a comprehensive employee assistance helpline.
We prioritise the well-being of our employees—both physically and mentally, as well as financially. That's why we provide a diverse and comprehensive benefits package to support our team.
In addition, all employees have access to:
- Discounted rates for the University sports & gym facilities
- Brookes on-site Nursery.
- Discounted travel options
- TOTUM card discount scheme
- Relocation scheme (for moves over 30 miles)
- Training and development opportunities
- Connected community - Brookes have a wide variety of staff networks which instil a sense of community offering employees a space for support, guidance and friendship making it a vibrant and inclusive place to work.
Equality, diversity and inclusion
At Oxford Brookes, inclusivity is one of our five guiding principles: we take positive steps to create an environment in which we celebrate, value and provide equal opportunity to all. We are committed to recruiting from the widest possible pool and welcome applications from all suitably qualified candidates who embrace our values, regardless of their background.
As a Disability Confident Employer we guarantee to interview any disabled applicant who meets the essential selection criteria.
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