Car Sales Executive Apprenticeship

About the Role

We are looking for a confident, friendly, and motivated individual to join our growing sales team as a Car Sales Apprentice. You don't need to be a massive car enthusiast. What matters to us is that you enjoy talking to people, have a positive attitude, and want to develop a career in sales.

Wage

£18,720 to £29,741.40, depending on your age. National Minimum Wage with a very competitive commission package.

Hours

Monday to Friday 9am - 6pm, 45 hours a week.

Start Date

Sunday 1 November 2026.

Duration

1 year 6 months.

Positions Available

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What You'll Do at Work

• Shadowing and supporting our experienced sales team
• Developing excellent communication skills both face-to-face and over the phone
• Learning how to confidently present vehicles and understand customer requirements
• Learning professional sales techniques and how to build rapport with customers
• Learning how to upsell finance, warranties, and additional products appropriately and compliantly
• Understanding FCA regulations and compliant sales practices
• Learning how to appraise and value vehicles
• Writing engaging and accurate vehicle descriptions
• Photographing vehicles to a high professional standard
• Creating video content for our vehicles and social media
• Handling customer enquiries and following up leads
• Learning how to progress a customer from initial enquiry through to completing a sale
• Developing negotiation, objection-handling, and closing skills
• Learning how different areas of a successful car dealership work together

Where You'll Work

Unit 4, Hedley Trade Park, Hedley Way, North Seaton Industrial Estate, Ashington NE63 0YA.

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training Provider

The NVQ Training Centre Limited

Training Course

Sales Executive (Level 4)

What You'll Learn

• Sales Planning and Preparation: Set effective targets using sales forecasts. Prioritise customers and activities to grow account value and maximise return-on-investment in line with your organisation’s strategy. Formulate or refine customer plans and objectives. Create efficient territory plans where appropriate.
• Customer Engagement: Effectively communicate and interpret customer information exchanged through written, verbal, and non-verbal communication. Develop a customer engagement style that effectively opens sales conversations, builds rapport, enhances customer relationships, and adapts to different customer’s social preferences.
• Customer Needs Analysis: Be highly skilled at effective questioning and active listening techniques to understand the customer’s needs, guide the sales conversation appropriately, create mutual understanding, and build trust and affinity with customers.
• Propose and Present Solutions: Develop sales proposals and deliver them using a presentation style and technique appropriate for your customer. Present relevant products and/or services, explain features and their advantages, and clearly articulate the value and benefit of the solution for the specific customer. Use and adapt a range of techniques to draw-out and overcome common sales objections.
• Negotiate: Research the customer’s likely desired outcomes and negotiating stance. Develop responses to likely objections. Identify your own organisation’s needs, such as minimum price and acceptable terms. Negotiate or trade variables effectively.
• Closing Sales: Be attuned to verbal and non-verbal buying-signals and move to close at an appropriate point in sales conversations. Develop ethical techniques to close sales and confirm customers’ purchase agreement.
• Gathering Intelligence: Collect, analyse, and interpret market intelligence and share it appropriately and effectively within your organisation.
• Time Management: Use and adapt appropriate tools and techniques to prioritise and manage your time effectively.
• Collaboration and Teamwork: Contribute effectively within a team environment. Work collaboratively with both internal and external stakeholders. Manage communications with the cross-functional team in relation to the effective delivery of your sales, such as finance and service delivery. Support continual business improvement by sharing best practice with sales team colleagues and assist the marketing team to develop new marketing collateral.
• Customer Experience Management: Deliver a positive customer experience. Manage customer enquiries and issues effectively. Take proactive action to prevent and minimise customer concerns and complaints. Handle all customer interactions professionally to the customer’s satisfaction.
• Digital Skills: Effectively use digital tools to conduct research and target customers in line with the overall sales strategy. Able to deliver presentations and meetings using digital communication. Complete accurate records and process sales in accordance with your organisation’s policies, procedures, and digital CRM systems.