BakeAway
Category and Insights Manager
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Who are we?
We are a leading UK manufacturer of pastry and dough products based in a brand-new state-of-the-art food manufacturing plant based in Corby. We proudly supply a wide range of pastry, pizza dough and ready to bake cookies to all retailers in the UK.
We know what great baking looks and tastes like – it’s what we love to do. Our bake-at-home products are created with the utmost care and the best locally sourced ingredients, to bring our love of exceptional mouth-watering baking to every household.
About the Role
Are you a commercially minded Category Manager who loves turning data and insight into action?
We’re looking for a Category Manager to join us for a 12-month fixed-term contract.
You’ll play a key role within our Commercial team, using sales, shopper and consumer data to uncover meaningful insights and translate them into clear, compelling recommendations. With responsibility across the pastry, dough and pancakes categories, you’ll work closely with our retail partners and internal teams to help shape category strategy, unlock new opportunities and support our ambitious growth plans.
This is a fantastic opportunity for an experienced Category or Insights professional who enjoys combining data, commercial thinking and storytelling to make a real difference.
What You’ll Be Doing
- Use a range of sales, shopper and consumer data to strengthen BakeAway’s understanding of category trends, performance and key growth drivers.
- Build and maintain strong category relationships with key retailer partners, providing actionable recommendations to unlock growth across pastry, dough and pancakes.
- Partner with the Commercial team to turn insight into opportunity — helping identify ways to win new listings, increase distribution and grow existing retail accounts.
- Support the launch of new product innovation, including opportunity sizing, category assumptions, sell-in stories and post-launch evaluation.
- Develop and maintain effective reporting tools to track brand and category performance and make insight easily accessible across the business.
- Manage and advise on the Category and Insight budget, ensuring investment is focused on the areas that deliver the greatest value.
- Bring the voice of the shopper and consumer into commercial decision-making and help ensure our plans are grounded in robust insight.
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What We’re Looking For
You’ll be an experienced Category or Insights professional with experience ideally within FMCG, food or retail.
You’ll have:
- Hands-on experience working with EPOS and panel data, ideally Nielsen.
- Strong analytical skills and a genuine ability to find the story behind the numbers and turn data into clear, actionable insight.
- Experience developing and managing strong client and retailer relationships.
- Excellent communication and presentation skills, with the confidence to present insight and recommendations to stakeholders across a wide range of teams and seniority levels.
- A commercially focused mindset, with the ability to spot opportunities and turn insight into action.
- Experience delivering Category Visions, shopper or consumer research projects, and supporting NPD launches into retail would be a bonus, but isn’t essential.
- A collaborative and open approach, with a commitment to delivering success honestly and professionally.
- A can-do attitude, focused approach and willingness to get stuck in.
- A genuine interest in and passion for food.
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What's in it for you?
- A market competitive basic salary (up to £60k depending on experience)
- A contract completion bonus of £2,500
- Hybrid Working - a minimum of 2 days to be worked at our Corby site
- Medicash Cashplan
- Pension up to 7% employer contribution
- Life Assurance x4 salary
- Free Fruit Friday
- Birthday Leave
- Free products straight from the production line
Why Join BakeAway?
This is an opportunity to join a great team, where your insight and expertise can have a tangible impact. You’ll work across some of the most exciting areas of our portfolio, collaborate closely with commercial and retail partners, and play an important role in identifying where we can win.
If you’re someone who can move comfortably between data, strategy and storytelling, enjoys building relationships and wants to use insight to make things happen, we’d love to hear from you.
Closing date for applications 18 September 2026 - applications can be sent straight to hayley.reddington@bakeaway.uk.com
Please respect our decision that we will not be accepting candidates represented by a recruitment agency
As part of our zero-tolerance approach to discrimination in any form, any job applicants will receive equal treatment regardless of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.
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