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Category Development Manager
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The Business:
We've partnered with a category-leading FMCG business working in the Food & Drink industry that owns some of the most well-known brands in the category. The company generates a turnover of well over £1 billion globally and is a business that offers loads of great benefits, an exciting culture, training, and progression opportunities.
The Role:
You will be focused on unlocking category value and growth opportunities with retailers through the translation of market data & insight into actionable plans. You will need to broaden the sphere of influence and build close relationships with key external contacts with the retail customers.
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Work closely with the brand marketing, Innovation, and MS&P teams and ensure clear category, consumer, shopper, and retailer rationale for the brands and retailer considerations are operated on in the planning/innovation process.
Main Responsibilities
- Establish the category by developing and executing a long-term plan and strategy
- Work with the commercial and marketing teams to support NPD initiatives according to category and customer-centric thinking
- Generate key category insights by overlooking and analysing consumer behaviours and market trends, identifying new business opportunities
- Optimise ranges by developing and leading Category Management projects
- Help deliver financial and strategic objectives
- Unlock category growth in the grocery channel within 2 of the most strategic accounts
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Key Requirements
- Experience in category / Category Insight within the FMCG sector or a strong data lead agency (e.g. Nielsen, Kantar, IRI, dunnhumby)
- Proficient skills in Microsoft Office, including Microsoft Excel and PowerPoint
- Effective interpersonal skills and a strong ability to negotiate
- Strong understanding of category development
- Degree or equivalent
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