Samyang Europe
Category & Insight Manager
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About the Role
As our Category & Insight Manager, you will help shape how Samyang Foods UK understands its market and consumers. Most importantly, you will turn UK market data into opportunities for growth and decisions that shape the business.
This role brings together category, consumer and shopper evidence to understand what is happening, why it is happening, and where Samyang can win. Turn this understanding into clear, relevant recommendations that inform brand and commercial strategy.
This is a hands-on role for someone with strong analytical fundamentals, who is curious about people and markets, confident with data and research, and able to turn evidence into clear answers and practical recommendations. You will work closely with Marketing, Category and Samyang EU Insight teams to ensure insight leads to better decisions, rather than simply more reporting.
Responsibilities
- Lead market and category intelligence. Analyse data about category and competitive landscape to identify growth opportunities, risks and emerging shifts in the UK market.
- Develop consumer and shopper understanding. Use relevant methods (quantitative, qualitative, desk research etc) to understand consumer needs, motivations, occasions and purchase behaviour.
- Translate evidence into insight. Connect all the sources of evidence to explain not only what is happening, but why.
- Turn insight into action. Provide clear recommendations that inform marketing (e.g. brand strategy, innovation pipeline) and commercial (e.g. price and promo optimization) decisions.
- Lead insight projects. Develop briefs, work with research/data partners and manage projects from business question through to recommendation.
- Contribute to the European insight capability development. Lead insight work for the UK while sharing learnings, approaches and best practices across European markets and contributing to a consistent European understanding of consumers, categories and growth opportunities.
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Requirements
- 7-10 years of experience in consumer insights, market research, category, analytics, strategy or a related field, ideally within FMCG, food, retail or another consumer-driven business.
- Strong understanding of the UK grocery and retail landscape, with experience working with market, category or retail performance data.
- Strong analytical skills - able to identify meaningful patterns, separate signal from noise, and understand what the data means for the business.
- Genuine interest in consumer and shopper behaviour, with experience using qualitative, quantitative and/or behavioural research to understand needs, motivations, occasions and decision-making.
- Able to move beyond describing what is happening to understand why it is happening, identify opportunities and translate evidence into practical recommendations.
- Comfortable working with research agencies, data providers and other external partners, from defining the business question through to interpreting and applying the results.
- Curious about food, culture, consumers and emerging trends, with the ability to distinguish potentially meaningful shifts from short-lived hype.
- An independent thinker but strong team player - comfortable forming and voicing your own point of view, challenging assumptions constructively, listening to others and supporting the wider team when needed.
- Strong written and verbal communication skills, with the ability to make complex information clear, concise and engaging for different audiences.
- Strong Excel and PowerPoint skills; experience with data visualisation, analytics tools or AI is an advantage.
- A relevant degree or equivalent experience in marketing, business, economics, psychology, behavioural science, sociology, statistics, market research or another relevant discipline.
- Fluent English proficiency required; right to work in the UK required. AI proficiency is an advantage.
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Benefits
- A rare opportunity to help build Samyang Foods UK from the ground up.
- Competitive Salary
- Pension plan
- Vitality Benefit (£50 a month)
- 25 days of paid time off
- Company laptop & phone
- Life insurance
- An international team of highly skilled colleagues
- Professional growth and mentorship as the UK business scales.
- Real ownership, autonomy and the ability to make a visual impact.
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