Advocate Group
Category Insights Manager
Get notified of more jobs like this · No spam, ever
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Build insight. Shape strategy. Drive growth.
We're partnering with an iconic global FMCG business to recruit a Category Insights Manager, offering the opportunity to play a pivotal role in shaping how the organisation understands shoppers, customers and category performance across EMEA.
We're looking for someone who can go beyond the numbers — combining strong analytical expertise with commercial thinking and the ability to turn complex data into compelling stories that drive action.
The Role
- Develop and lead the EMEA category and shopper insights agenda, identifying opportunities to drive growth and strengthen commercial performance.
- Analyse NielsenIQ and other syndicated data to uncover category trends, shopper behaviours and commercial opportunities.
- Translate complex datasets into clear, compelling presentations and recommendations for senior stakeholders, Sales teams, retailers and external partners.
- Lead end-to-end shopper research projects, from defining business questions and briefing agencies through to analysis and delivery of actionable insights.
- Build a deeper understanding of shopper journeys, purchase drivers and barriers across different channels, markets and retail environments.
- Manage relationships with external research providers, ensuring the business maximises the value of its data and research investment.
- Partner with Commercial, Trade Marketing, Consumer Insights and Category Development teams to embed insights into business planning and customer strategies.
- Proactively identify gaps in existing knowledge, challenge current thinking and shape future research priorities.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
About You
- Strong experience in Category Insights, Shopper Insights or Customer Insights, ideally within FMCG.
- Expert-level NielsenIQ knowledge, with experience using syndicated retail data to inform commercial decisions.
- Highly analytical, with the ability to interrogate large datasets and identify meaningful trends and opportunities.
- Proven experience leading research projects and managing external agencies or data providers.
- Excellent presentation and storytelling skills, with the ability to make complex information accessible, engaging and commercially relevant.
- Confident influencing senior stakeholders and collaborating across a matrix or central/HQ environment.
- Proactive, commercially minded and comfortable working in a role where you have the autonomy to shape the agenda.
- Experience with Kantar, Circana, IRI, dunnhumby or similar research and analytics platforms would be advantageous.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Interested in finding out more? If you're ready for a role where your insights can make a real difference, get in touch with The Advocate Group for a confidential conversation.
The Advocate Group is a leading recruitment partner to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified individuals, regardless of race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. The Advocate Group is acting as an employment agency in relation to this vacancy.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London