Proximo Spirits UK & Ireland
Category & Insights Manager
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About Us
Proximo Spirits is one of the world's leading innovators and commercially focuses on premium spirit companies, home to an enviable portfolio of iconic, category-defining brands, including 1900 Tequila, Bushmills Irish Whiskey, The Kraken Rum, Dobel, Reserva de la Familia, among others.
Who We Are
At Proximo, our environment is fast-paced, highly collaborative, and results-driven. We embrace bold decision making, commercial conviction and an unrelenting drive to win. You’ll be empowered to take ownership of your projects, challenge the status quo, and grow your career alongside world-class brands.
About the Role
The Category & Insights Manager is a critical business role, in place to optimise brand performance and deliver incremental business benefit through the implementation of Category recommendations across the trade. The role will support the delivery of UK business vision and strategy in alignment with the Proximo Premiumisation Strategy and Brand Strategies. As well as supporting the delivery of budget performance, within agreed guidelines, ensuring sustainable growth and profitability for the Company whilst balancing brand equity and value.
Key Responsibilities
- To create and drive the category agenda by analysing and interpreting trends from Category and shopper/consumer data and turn into actionable insight in key customers, that support company strategy.
- Category support for the key customers across both Retail and On Trade.
- Work with the largest customers in the UK (including the “top 4”) to build and execute effective category development solutions based on sound consumer, shopper and customer insights that allow PUK to win at the point of purchase in Grocery Multiples and Small Stores.
- Ownership and management of all data software including Nielsen, Dunnhumby, SIPs & account specific EPOS systems. To be seen as the company expert and main point of contact.
- Maintain close relationship with data agency partners to ensure resource efficiencies and service levels are maximised.
- Support sell-in decks by providing category & shopper/consumer rationale.
- Support agreement of trade terms and JBPs with key retail customers.
- Support the development and implementation of the channel promotional guidelines for each brand, with recommendations and supporting insights.
- Work closely with the local and global marketing teams to continually improve activation in the retail sector, support by providing customer and shopper insight and promotional effectiveness evaluations.
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Key Competencies
- Data Analysis & Storytelling - translate complex internal and external data into clear, actionable commercial stories.
- Communicating & Influencing - confident delivering presentations internally and external to multiple levels of the business.
- Planning & Organising - able to juggle multiple projects and prioritise where needed.
- Customer & Results Focus - match category solutions directly to retailer strategies and shopper needs.
- Growth Mindset - continually refines insight tools and collaborates across Sales and Marketing.
Person Specification
- Good understanding of UK Grocery and their operations, On-trade knowledge is preferable.
- Category Management experience, preferably in FMCG categories.
- Commercial understanding.
- Analytical capability, able to base decision making on turning data evaluation to actionable insight.
- Knowledge of data systems (Nielsen, Dunnhumby, SIPs).
- Ability to be adaptable and prioritise effectively.
- Track record of key stakeholder management, engagement and influence.
- High level of IT skills.
- Understanding of brand building strategies and marketing objectives.
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At Proximo, we are committed to creating an inclusive workplace where everyone is treated with dignity, fairness, and respect. We believe that a diverse workforce strengthens our organisation, fosters innovation, and helps us better serve our colleagues, customers, and communities.
We welcome applications from suitably qualified candidates regardless of age, disability, gender identity or expression, marital or civil partnership status, pregnancy or maternity, race (including colour, nationality, ethnic or national origin), religion or belief, sex, sexual orientation, or any other characteristic protected by applicable law in the countries where we operate.
We are committed to providing an inclusive recruitment process and will make reasonable adjustments or provide appropriate accommodations for candidates with disabilities or other individual needs throughout the recruitment process. If you require support or adjustments at any stage, please let us know and we will work with you to ensure you can participate fully.
Applications are open until Wednesday 19th August at 5:00pm and we reserve the right to close this vacancy early if we receive sufficient applications. While we appreciate the interest, this role is being managed internally and we do not require the assistance of recruitment agencies.
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