McCain Foods
Category Manager, Customer Communication
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Category Manager, Customer Communications
Scarborough
In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences - together. With a customer-first mindset, we make doing business with McCain easy.
About The Role
Reporting to the Senior Category Manager – Category Strategy, this is a high-impact, execution-focused role at the heart of the Category Growth team. As Category Manager – Customer Communications, you will bring McCain’s Customer Value Proposition to life across retail, QSR and foodservice channels—helping to drive brand preference and deliver sustainable customer and business growth.
You’ll own the delivery of insight-led, omni-channel customer communications, shaping how McCain shows up with customers at every touchpoint. From leading customer sell-ins and coordinating trade engagement events, to providing sharp commercial analysis that informs planning and decision-making, your work will directly influence commercial outcomes.
Partnering closely with channel and environment specialists, and a broad range of cross-functional teams, you’ll ensure communications are relevant, compelling and tailored to customer needs—while remaining agile to changing market dynamics. You’ll also play a key role in equipping the GB leadership team with customer insight that supports effective business planning and strategic direction.
What You’ll Be Doing
Execute Category Strategy Initiatives
- Bring category strategy to life by partnering with environment and channel specialists to develop initiatives that work across multiple channels and customer types.
- Proactively collaborate with Commercial Operations, Sales, Marketing, Innovation and international teams to ensure strong alignment and flawless execution.
Lead Omni-Channel Customer Communications
- Develop and deliver best-in-class omni-channel communication plans using the 3Cs framework, ensuring consistent, tailored messaging across all customer touchpoints.
- Create high-impact selling tools, presentation materials and communication assets that enable commercial teams and resonate with customer partners.
- Continually evolve how McCain communicates with customers, leveraging digital tools, data-led storytelling and new communication formats.
Own Customer Sell-In Excellence
- Play a hands-on role in customer sell-ins, leading category and marketing input to deliver compelling, insight-rich presentations across Retail, QSR and Foodservice.
- Influence customer stakeholders through structured, data-driven narratives that clearly articulate the value of McCain’s Big Bet initiatives.
Deliver Category Insight for Commercial Planning
- Provide rigorous, timely analysis of category, consumer and shopper data to support commercial planning and decision-making.
- Develop, maintain and enhance omni-channel market tracking to support senior commercial leaders with clear, relevant insight.
- Utilise key data sources—including Kantar, Circana and dunnhumby (Retail); Lumina Intelligence and Circana CREST (Foodservice); alongside PowerBI, SAP BI and other tools—to deliver impactful reporting and recommendations.
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Track Performance Against Commercial Plans
- Apply market and customer insight to monitor performance versus agreed commercial KPIs.
- Build and maintain performance dashboards that translate data into clear, concise and actionable updates for senior stakeholders.
Apply Advanced Data & Analytical Capability
- Demonstrate strong analytical expertise across retail and foodservice data sources, market research, loyalty data, shopper panels and operator insights.
- Translate complex data into practical, value-driven recommendations that support commercial action.
- Bring curiosity and pace to the role by exploring and adopting emerging technologies—such as AI-enabled tools—to improve efficiency, accuracy and insight quality.
What You’ll Need To Be Successful
- 3–5 years’ experience in Category Management, Commercial Support, Insight or Data Analytics within FMCG/CPG, retail or foodservice environments.
- Hands-on experience with syndicated and customer data, including tools such as Kantar, Circana, dunnhumby (retail) and Lumina Intelligence or Circana CREST (foodservice).
- A strong analytical mindset, with a proven ability to turn complex data into clear, actionable recommendations that drive commercial decisions.
- Compelling communication and presentation skills, with experience creating and delivering high-quality, customer-facing selling stories.
- Highly organised and detail-focused, comfortable managing multiple initiatives simultaneously in a fast-paced, matrixed organisation.
- A collaborative and influential approach, with the confidence to engage and align a wide range of internal and external stakeholders.
Benefits
- Private healthcare
- Car Allowance
- Annual bonus scheme based on both company and individual performance with the ability to salary sacrifice into your pension
- An excellent salary sacrifice pension scheme where we'll contribute double what you do, up to a maximum of 12% of your salary
- 25 days' annual leave from day one plus bank holidays (increasing with service), giving you plenty of time to recharge with the opportunity to buy and sell up to 5 days holiday per year
- Life insurance cover providing peace of mind for you and your family
- Enhanced maternity and paternity pay
- Medicash health cash plan, helping you claim money back on everyday healthcare costs, with access to a virtual GP and wellbeing support
- TELUS Health employee and family assistance programme offering full wellbeing support - including a 24/7 confidential counselling line, legal and financial guidance, and a range of employee discounts
- Salary sacrifice cycle to work scheme
- A paid 'Chips In' Volunteering Day
- Flexible/hybrid working arrangements where the role allows
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About McCain
Click Here to learn more about McCain and how we provide you with opportunities to make an impact that matters.
Leadership Principles
At McCain, our leadership principles guide how we engage with customers, collaborate as a team, and achieve success. We focus on understanding customer needs, driving innovation, empowering people, and taking ownership to clear obstacles and deliver results.
The McCain Experience
We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust, empowering us to bring out the best in one another. Here, you’ll find opportunities to learn, grow, and thrive. Join us and experience why we’re better together.
Our purpose is grounded in building meaningful relationships. We’re big believers in the power of working together in person—it helps us stay connected, collaborate more effectively, and grow as a team. At the same time, we recognize the importance of flexibility. Most office-based roles follow a hybrid model, with the option to work remotely two days a week. There may be exceptions depending on the role and location, so we encourage you to speak with your recruiter for more details.
McCain Foods is an equal opportunity employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to find appropriate solutions.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with McCain’s Global Privacy Policy and Global Employee Privacy Policy, as applicable. You can understand how your personal information is being handled here.
Job Details
- Job Family: Sales
- Division: GB Commercial Foodservice
- Department: Category Strategy
- Location(s): GB - United Kingdom : England : Scarborough || GB - United Kingdom : England : Hull || GB - United Kingdom : England : Leeds || GB - United Kingdom : England : York
- Company: McCain Foods (G.B.) Ltd
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