Pets at Home
Category Planning Manager
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Full-time, £55,000 - £55,000 per annum
Ref: 38083
Salary: £55,000 - £55,000 per annum
Hours: Full-time
Contracted Hours: 39
Contract Type: Permanent
Location: Chester House, Epsom Ave, Handforth, Cheadle, Greater Manchester, SK9 3RN
Description
Location: We welcome applications from those looking for hybrid working, based 2 to 3 days per week in our Handforth (Cheshire) Office
About The Role
As a key driver of category performance, you will be responsible for defining and delivering strategic, data-driven plans that accelerate category growth and increase market share. You will bring the customer to the centre of all commercial planning, ensuring customer insight shapes decision-making and drives meaningful outcomes.
Acting as a vital bridge between Commercial and Marketing, you will collaborate closely across teams to develop and execute compelling retail activation plans. This includes leading activity across range changes, point-of-sale execution and integrated marketing, translating strategy into impactful in-store and shopper-focused activation.
Key Responsibilities – What You’ll Be Doing
- Strategy Development – Creating long term Commercial strategies and category roles aligned to business objectives
- Data & Insight Analysis – To work with Trade Planning Manager, Ranging and Clustering team, VM, Buying and Supply teams to identify market trends and customer behaviour, spotting opportunities for growth and range gap analysis through thorough understanding of categories, competitors and the market
- Represent the voice of the customer through attending and driving customer listening groups, challenging Commercial teams on range, price and promotion mechanics to ensure a customer centric category plan
- Create a marketing activation plan by category aligned to business strategy and sync plan
- Collaboration with Marketing, Buying, Supply Chain, VM, ranging and clustering and space teams
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Key Measurables
- Category strategy established with category roles identified aligned to Commercial objectives and Head of Category intent
- Collaborating with Marketing to create activation plan by category
- Growth in customer numbers by category
- Growth in customer satisfaction scores
- Sales/ profit growth in high focus categories
About You – What You’ll Bring To The Role
- Previous Category Planning experience within an FMCG or retail environment
- Confident communicator who can facilitate cross functional discussions and drive alignment
- Comfortable managing and influencing multiple stakeholders and balancing short term trading needs with long term strategic goals
- Highly organised and methodical planner with strong project management skills and attention to detail
- Strong commercial acumen, with experience of analysing performance and market data
Get help with your application
Your very own career expert that helps elevate your application to the next level.
We take our inspiration from pets in embracing people from all walks of life, and we value, respect and celebrate difference. We encourage our people to be their best selves so that we can create a better world for Pets, our Planet, and People. Our ambition is to reflect the diversity of the communities we operate in, and we are intentional in addressing and removing barriers to create opportunities for the exceptional talent and potential in our communities. Even if your skills and experience don’t perfectly align, if you think you can make a unique contribution through your values and behaviours, we want to hear from you.
Organisation: Pets at Home
Date Posted: 29-07-2026
Expiry Date: 14-08-2026
Apply
Back to search results
Apply now
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location