New-business development

• Undertake focused outbound prospecting through cold calls, tailored emails, LinkedIn activity, industry research, referrals and events.
• Research and identify relevant clinics, pharmacies, brand owners, cultivators, importers and other potential CBPM partners.
• Qualify leads against Syri's commercial, operational, regulatory and strategic criteria before progressing them through the sales process.
• Arrange introductory meetings, understand prospective customer needs and coordinate appropriate follow-up with internal stakeholders.
• Maintain consistent prospecting activity while prioritising the effective management and growth of existing customer accounts.

Cross-functional and compliant working

• Work closely with Production, Quality, Regulatory, Supply Chain, Distribution and Finance to provide a coordinated customer experience.
• Maintain accurate and current information within the company's CRM, including contacts, opportunities, meeting notes, actions and forecasts.
• Operate in accordance with company SOPs, quality systems, contractual commitments and applicable legal and regulatory requirements.
• Recognise and immediately route product quality complaints, adverse-event or pharmacovigilance information, recalls and technical enquiries to the appropriate responsible function.
• Avoid providing medical advice or making unapproved product, clinical or promotional claims.
• Handle confidential, commercially sensitive and customer information appropriately.

Performance measures

• Revenue and gross margin delivered against target.
• Growth, retention and satisfaction of assigned customer accounts.
• Qualified pipeline value and conversion of account opportunities.
• Quality and consistency of targeted outbound activity and lead generation.
• Accuracy of customer forecasts, CRM records and commercial reporting.
• Responsiveness to customers and timely completion of agreed actions.
• Effective cross-functional coordination and compliance with required processes.

Person specification

Essential experience and capabilities

• Experience in account management, customer success, sales or business development within a commercial environment.
• A demonstrable ability to develop customer relationships, identify growth opportunities and work towards revenue targets.
• Confidence undertaking outbound prospecting by telephone and email, including handling initial objections professionally.
• Strong written and verbal communication skills, with the ability to communicate clearly with customers and internal stakeholders.
• Excellent organisation, follow-up and prioritisation skills, with a high level of ownership and attention to detail.
• Commercial awareness and confidence working with pricing, margin, quotations, forecasts and sales pipelines.
• Competence using CRM systems and Microsoft Office applications.
• A collaborative, solutions-focused approach and the judgement to escalate issues appropriately.

Desirable experience

• Experience within pharmaceuticals, healthcare, medical cannabis, manufacturing, wholesale or another regulated industry.
• Understanding of the UK CBPM market, including clinics, pharmacies, manufacturers, importers and brand owners.
• Experience supporting product launches, contract manufacturing, supply-chain projects or technically complex customer accounts.
• Awareness of pharmaceutical quality, GDP/GMP, controlled-drug or pharmacovigilance requirements.

Personal qualities

• Customer-focused and commercially driven.
• Proactive, resilient and comfortable initiating new conversations.
• Credible and professional when dealing with customers.
• Responsive, dependable and accountable for follow-through.
• Curious and able to learn technical and regulatory subject matter.
• Calm under pressure and able to balance customer expectations with operational reality.

Additional requirements

• Willingness to travel to customer meetings, industry events and other company sites when required.
• Flexibility to support business priorities and product launches within the scope of the role.
• Successful completion of any role-appropriate pre-employment checks and company training.