PropRec Channel
Channel Director
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EMEA Channel Director | AI | London
Location: London-based, with regular travel across EMEA
Package: Excellent base salary, uncapped variable, equity, and benefits
Reports to: Global Chief Revenue Officer
PropRec Channel, the specialist technology channel headhunter, is exclusively retained by a fast-growing AI vendor launching in Europe. They are building their EMEA channel from the ground up and need a Channel Director to own it.
The Opportunity
This is a greenfield leadership role with real backing. The vendor has a proven product, strong traction, an executive team committed to international growth, and the investment to do it properly. Reporting directly to the Global CRO, you will have genuine influence at the top table. You will set the EMEA channel strategy, choose the partners, hire the team, and be the face of the business to the European channel.
What You'll Do
- Define and launch the EMEA channel strategy: partner tiers, programme structure, margin and incentive models, and market prioritization.
- Recruit and sign the right partners across distributors, VARs, MSPs, GSIs, AI and data consultancies, and cloud marketplaces, starting in the UK&I and expanding into DACH, Benelux, the Nordics, France, Iberia, and the Middle East.
- Negotiate distribution and reseller agreements, with Tier 1 distribution a likely early priority.
- Build and lead the EMEA channel team, including Channel Managers, Partner SEs, and Partner Marketing.
- Own partner-sourced pipeline and revenue, plus enablement, certification, and deal registration.
- Represent the vendor at partner events, industry conferences, and senior customer meetings across the region.
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What You'll Bring
- Senior channel leadership at an AI, data, cloud, or enterprise software vendor.
- Experience launching or scaling a vendor in EMEA, and ideally building a partner programme from scratch.
- A strong, current network across European distributors, resellers, and systems integrators.
- A track record of delivering partner-led revenue growth, with numbers to back it up.
- Commercial discipline: forecasting, partner P&L thinking, and deal structuring.
- The ability to work across multiple European markets and cultures. Additional languages are a plus.
- The presence and credibility to work directly with a C-level executive.
- An entrepreneurial, hands-on style that works as well on a partner call as in the boardroom.
- Willingness to travel regularly, and to work with global colleagues across time zones.
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Why This Role
- True ownership of a region at the moment it matters most.
- A direct line to the Global CRO and a real voice in how the vendor expands internationally.
- An AI vendor with momentum and a committed leadership team.
- An excellent base salary, uncapped earnings, and equity upside.
- The chance to build your own team and leave your mark on a European launch.
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