Ready Talent
Channel Lead Strategist
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About the job
We don't do traditional staffing or source resumes. Ready Talent is a global Managed Services partner built for the modern enterprise. We design and deploy agile, high-performing teams to execute critical projects and solve complex challenges for the world’s most ambitious brands.
Working here means being part of a highly coordinated, expert unit delivering actual outcomes. Our people get the best of both worlds: direct, high-impact engagement with Tier-1 global enterprises, backed by an agile structure built entirely around execution, complete professional autonomy, and zero corporate noise.
Role Overview
The Channel Lead Strategist defines and executes cohesive cross-channel marketing strategies. This role guides a team of channel specialists to deliver seamless, customer-centric journeys that drive user acquisition and engagement. Good working knowledge of AI and its utilization in channel marketing strategies would be encouraged.
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Key Responsibilities
- Strategy Leadership: Drive the overarching cross-channel strategy across paid, owned, and earned media.
- Journey Sequencing: Map and optimize full-funnel customer journeys based on behavioral data.
- Team Guidance: Act as a strategic lead to mentor channel specialists and align their execution.
- Performance Analysis: Review cross-channel metrics to optimize budget allocation and ROI.
- Best Practices: Establish and enforce frameworks for audience segmentation and creative testing.
Requirements
- Experience: 7+ years in digital marketing, multi-channel strategy, or growth marketing.
- Leadership: Proven ability to guide cross-functional teams and influence without direct authority.
- Strategic Mindset: Deep understanding of user behavior, marketing automation, and touchpoint sequencing.
- Data-Driven: Advanced skills in attribution modeling, web analytics, and customer data platforms (CDPs).
- Communication: Exceptional ability to translate complex data into actionable creative briefs.
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We review every application submitted through the official portal. Please do not send direct messages or LinkedIn connection requests to our team members regarding this role. Due to the high volume of applicants, doing so will not fast-track your application and may be viewed as a failure to follow the application instructions. Thank you for helping us keep the process fair and organised for everyone!
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