CheckFire Ltd
Channel Manager - Regional Accounts
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Channel Manager - Regional Accounts
Location: Remote
Salary: up to £70,000 per annum + Car + Bonus
About us
CheckFire – serving the fire trade since 1975. With 50 years’ experience in the Fire Safety, nobody knows the trade better. We have established a proven track record of excellence and have earned the respect of our customers by delivering quality products and dependable service. As the market leader in the Fire Trade, we offer an unparalleled level of capability and reliability. Our stocks are enormous, our service is personal, and our promises are genuine.
About the role
As Channel Manager - Regional Accounts, you will own and develop the Regional Account Channel, leading a team of Business Development Managers, Internal Account Managers and Business Development Executives.
You'll play a critical role in developing strategic customer relationships, identifying new revenue opportunities and ensuring the successful delivery of sales targets across a portfolio of regional customers, primarily within the independent fire protection sector.
This position requires a hands-on leader who enjoys coaching teams, engaging with customers and delivering commercial success in a fast-paced environment.
Key Responsibilities
- Lead and develop the Regional Accounts Channel across the UK.
- Manage and inspire a team of Business Development Managers (BDMs), Internal Account Managers (iAMs) and Business Development Executives (BDEs).
- Drive customer retention, account development and new business acquisition.
- Build and strengthen long-term strategic relationships with key customers.
- Deliver budgeted sales and margin targets across existing and new business streams.
- Develop and execute regional channel business plans to support growth objectives.
- Conduct account reviews and gap analysis to identify opportunities for expansion.
- Lead demand forecasting, sales planning and business performance reviews.
- Work collaboratively with Customer Experience, Customer Services and wider business stakeholders to maximise customer value.
- Support the acquisition of new customers through effective pipeline management and sales activity.
- Promote the full range of Active Fire Division products and services, including Recycling, Supply Chain Solutions, Training Academy and Showroom offerings.
- Ensure commercial policies and standards are implemented consistently across all accounts.
- Produce accurate sales forecasts and management reports for senior leadership.
- Recruit, coach and develop team members to maximise performance and engagement.
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Essential Skills & Experience
We are looking for a commercially focused leader with a passion for developing people and building strong customer partnerships.
You'll ideally have:
- Previous experience within a Channel Manager, Regional Sales Manager, Commercial Sales Manager or National Account leadership role.
- Proven experience leading both field-based and internal sales teams.
- A strong background in B2B sales and account management.
- Demonstrable success in new business development and customer retention.
- Excellent leadership, coaching and performance management skills.
- Strong commercial acumen and strategic thinking capability.
- Experience managing budgets, forecasts and business plans.
- The ability to analyse sales performance data and identify growth opportunities.
- Outstanding communication and relationship-building skills.
- Experience delivering presentations and influencing stakeholders at all levels.
- Strong CRM experience, ideally HubSpot.
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Desirable Experience
- Experience within the fire protection, fire safety, technical products or related sectors.
- Understanding of demand forecasting and S&OP processes.
- Experience using ERP systems (NetSuite) and business reporting tools.
- Knowledge of multi-site sales operations and regional account management environments.
Benefits
In return we offer the following benefits:
- 25 days holiday + up to 4 days for Christmas Shutdown + Bank Holidays
- Profit Sharing - Receive a percentage of your salary based on the company achieving EBITDA results
- Salary Sacrifice Pension Scheme with Royal London
- EAP Provider with TELUS Health
- Access to Digital GP Appointments and medical professionals
- Free parking including electric charge points
- Excellent and modern onsite facilities including free tea, coffee and fruit
- Salary Sacrifice Electric Car Scheme
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